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Principles of Marketing for a Digital Age - Hardcover By Tuten, Tracy L - GOOD
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Located in: Montgomery, Illinois, United States
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eBay item number:256428530477
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Principles of Marketing for a Digital Age
- MPN
- Does not apply
- ISBN
- 9781526423337
- Publication Year
- 2020
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Principles of Marketing for a Digital Age
- Item Height
- 1.1in
- Item Length
- 10in
- Publisher
- SAGE Publications, The Limited
- Item Width
- 7.7in
- Item Weight
- 46 Oz
- Number of Pages
- 496 Pages
About this product
Product Information
**Winner of the TAA 2021 Most Promising New Textbook Award** " Principles of Marketing for a Digital Age is a wonderful introduction for an aspiring marketer that rightfully places the customers and their needs as the primary focal point for the inception of any marketing strategy." Textbook and Academic Authors Association (TAA) Judges Panel Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L'Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN's PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students.
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1526423332
ISBN-13
9781526423337
eBay Product ID (ePID)
10038416042
Product Key Features
Publication Name
Principles of Marketing for a Digital Age
Format
Hardcover
Language
English
Publication Year
2020
Type
Textbook
Number of Pages
496 Pages
Dimensions
Item Length
10in
Item Height
1.1in
Item Width
7.7in
Item Weight
46 Oz
Additional Product Features
Reviews
I wish I had this text book when I started my university education many moons ago - it could have developed my critical thinking earlier in my academic journey. This text will be a must-have for all first year marketing students and a useful guide for staff and students. Overall, an excellent, first-rate text book for first year university students...this text should be adopted by first year students and kept for all levels of study as a core guide to the key concepts, theories and frameworks within marketing., This much needed textbook comes at a vital time for marketing educators who are struggling to find pedagogical content that matches todays marketing environment. Packed with examples and cases, it is also succinct and clearly written to engage students. A must have for instructors and their classes., At last, marketing educators will have a marketing principles textbook that truly integrates digital implications affecting marketing activities, the offers brought to market, and buyer behavior. Students will delight in the emphasis on cutting-edge technologies woven seamlessly alongside the foundations of marketing. Every chapter features a plethora of examples and cases and a variety of settings such as powerhouse to niche brands from around the world. Plus instructors will love the "flipped classroom" lesson plans in the Instructors Manual - ready and easy to use.
Table of Content
Part 1: The Marketing EnvironmentChapter 1: Understanding MarketingChapter 2: Understanding BuyersPart 2: The Marketing ToolboxChapter 3: Segmentation, Targeting, and PositioningChapter 4: Marketing Research and AnalysisChapter 5: Marketing Strategy and PlanningPart 3: The Marketing MixChapter 6: Creating Value: Products and ServicesChapter 7: Offering Value: PriceChapter 8: Distributing Value: PlaceChapter 9: Communicating Value: PromotionPart 4: The Marketing Long GameChapter 10: Extending Value: People, Process, and Presence in the Customer ExperienceChapter 11: Maintaining Value Through Branding and Brand ManagementChapter 12: Managing Value: Analytics and Marketing Value Management Systems
Copyright Date
2020
Target Audience
College Audience
Topic
Marketing / General
Dewey Decimal
658.872
Dewey Edition
23
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:256428530477
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