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Upside: Profiting from the Profound Demographic Shifts Ahead (AgencyDist - GOOD - Picture 1 of 1
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Upside: Profiting from the Profound Demographic Shifts Ahead (AgencyDist - GOOD

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eBay item number:256303646519
Last updated on May 25, 2024 21:36:42 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780814434697
Book Title
Upside : Profiting from the Profound Demographic Shifts Ahead
Item Length
9.4in
Publisher
Amacom
Publication Year
2017
Format
Hardcover
Language
English
Item Height
1in
Author
Kenneth W. Gronbach
Genre
Business & Economics
Topic
Marketing / General, Consumer Behavior, General, Marketing / Research
Item Width
6.3in
Item Weight
18.7 Oz
Number of Pages
288 Pages

About this product

Product Information

Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs How will Generation Y alter housing and transportation Which states will have the most dynamic workforces when the Millennials settle into their careers The next generational wave is shaking up the rank and file. How will it all affect you Demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided you the lively and certainly surprising answers. In Upside, you will find out: What each age cohort is likely to buy both now and in the future What sectors are likely to grow or lag How profits dovetail with consumer numbers How to make sense of the numbers to chart your own path Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously.

Product Identifiers

Publisher
Amacom
ISBN-10
081443469x
ISBN-13
9780814434697
eBay Product ID (ePID)
21038735341

Product Key Features

Book Title
Upside : Profiting from the Profound Demographic Shifts Ahead
Author
Kenneth W. Gronbach
Format
Hardcover
Language
English
Topic
Marketing / General, Consumer Behavior, General, Marketing / Research
Publication Year
2017
Genre
Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
9.4in
Item Height
1in
Item Width
6.3in
Item Weight
18.7 Oz

Additional Product Features

As Told to
Moye, M. J.
Number of Volumes
1 Vol.
Lc Classification Number
Hf5415.127.G763 2017
Edition Description
Special
Reviews
"Synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises." - Midwest Book Review,  "...ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups." --Blogcritics, "Provides insights about the science of Socio-Demographic changes and actionable information on how these changes can have a major impact on organizations...for anyone who wants to understand consumer behavior." --PM World Journal, "Based in science, but presented as intriguing tips and tricks, generational shifts will come into focus for you and your employees." - Anna Jedrziewski, Retailing Insight, " Upside is a revealing examination into what really causes social and economic shifts." Seattle Post Intelligencer, "…ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups." --Blogcritics, "...ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups." --Blogcritics, "Whether you're an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics." -This Week in America, " Upside is a revealing examination into what really causes social and economic shifts." - Seattle Post Intelligencer, "Based in science, but presented as intriguing tips and tricks, generational shifts will come into focus for you and your employees." -- Anna Jedrziewski, Retailing Insight, "...provides a unique socioeconomic history, challenging insights, and a practical guide into the meaning and impact of contemporary demographics on the future global demand for products and services." --Choice
Copyright Date
2017
Target Audience
Trade
Lccn
2016-044183
Illustrated
Yes

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  • by 7515sam
    Dec 05, 2018

    Thanks

    Good reading

    Verified purchase: YesCondition: Pre-OwnedSold by: alibrisbooks

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