Picture 1 of 1
Picture 1 of 1
Marketing For Dummies (For Dummies (Lifestyles Paperback)) - Paperback - GOOD
US $4.30
Condition:
Out of Stock / 7 sold
Shipping:
Located in: Montgomery, Illinois, United States
Delivery:
Estimated between Sat, Jun 1 and Mon, Jun 3 to 43230
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:256248875396
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9781568846996
- Book Title
- Marketing
- Item Length
- 9.2in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 1997
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Width
- 7.4in
- Item Weight
- 20.7 Oz
- Number of Pages
- 408 Pages
About this product
Product Information
Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more What could be more important? Ever try to run a business without customers? Marketing encompasses several specialized fields - from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how. While this guide delves deep into the classic four components of marketing - product, price, placement, and promotions - it reaches beyond the basics of how to design a simple marketing program and gives you insight into Creating a compelling Internet strategy Succeeding at trade shows Producing interesting labeling, billboards, and print ads Understanding point-of-purchase advertising Sure, marketing can be a great deal of fun - it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1568846991
ISBN-13
9781568846996
eBay Product ID (ePID)
337315
Product Key Features
Book Title
Marketing
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
1997
Genre
Business & Economics
Number of Pages
408 Pages
Dimensions
Item Length
9.2in
Item Height
0.9in
Item Width
7.4in
Item Weight
20.7 Oz
Additional Product Features
Lc Classification Number
Hf5415.13.H468 1997
Edition Number
2
Table of Content
Introduction. About This Book. How This Book Is Organized. Part I: Designing a Marketing Program. Part II: Technical Skills You May Need. Part III: Using the Components of a Marketing Program. Part IV: The Part of Tens. Icons Used in the Book. Where to Go from Here. Part I: Designing a Marketing Program. Chapter 1: Why You Need a Marketing Program. Chapter 2: Basic Marketing Strategy: Find a Need and Fill It. Chapter 3: Advanced Strategy: Define Your Message. Chapter 4: Let2s Get Creative. Part II: Technical Skills You May Need. Chapter 5: Marketing Communication -- Writing and Design. Chapter 6: Marketing Research: Customers, Competitors, and Industries. Part III: Using the Components of a Marketing Program. Chapter 7: Marketing on the Web. Chapter 8: Print Advertising. Chapter 9: Radio and Television Advertising. Chapter 10: Outdoor Advertising: Billboards, Banners, Signs, and More. Chapter 11: Publicity, Premiums, and Word of Mouth. Chapter 12: Special Events and Trade Shows. Chapter 13: Pricing and Price-Based Promotions. Chapter 14: Developing, Naming, and Managing Your Products. Chapter 15: Packaging and Labeling: Dressing Products for Success. Chapter 16: Distribution, Retail, and Point of Purchase. Chapter 17: Sales and Service Essentials. Chapter 18: Direct Marketing via Advertising, Telemarketing, and Direct Mail. Part IV: The Part of Tens. Chapter 19: (More Than) Ten Ways to Save Money in Marketing. Chapter 20: Ten Common Marketing Mistakes. Appendix: Writing a Marketing Plan. Index. Registration Card.
Copyright Date
1997
Lccn
97-071817
Dewey Decimal
658.802
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:256248875396
Shipping and handling
Item location:
Montgomery, Illinois, United States
Ships to:
Canada, Mexico, United States
Excludes:
Africa, Asia, Barbados, Bermuda, Central America and Caribbean, Europe, French Guiana, French Polynesia, Greenland, Guadeloupe, Libya, Martinique, Middle East, New Caledonia, Oceania, Reunion, Russian Federation, Saint Pierre and Miquelon, South America, Southeast Asia, Ukraine, Venezuela
| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Sat, Jun 1 and Mon, Jun 3 to 43230 |
| US $4.95 | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Thu, Jun 6 and Tue, Jun 11 to 43230 |
| US $10.95 | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Wed, May 29 and Thu, May 30 to 43230 |
| Handling time |
|---|
| Will usually ship within 1 business day of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Seller pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Popular categories from this store
Seller feedback (5,922,347)
a***a (170)- Feedback left by buyer.
Past month
Verified purchase
This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
5***u (3381)- Feedback left by buyer.
Past month
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
z***z (602)- Feedback left by buyer.
Past 6 months
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
Product ratings and reviews
Most relevant reviews
- Aug 31, 2009
It's sort of dumb, dummy
More to explore :
- Paperback Nonfiction For Dummies Fiction & Nonfiction Books,
- Marketing Paperback Textbooks,
- Nonfiction Lifestyle Paperbacks Books,
- Leisure, Hobbies & Lifestyle For Dummies Nonfiction Fiction & Nonfiction Books,
- Fiction & For Dummies Nonfiction Books,
- Hardcover For Dummies Nonfiction Books,
- Nonfiction Books For Dummies Fiction & Books,
- Art & Culture Nonfiction Marketing Paperbacks Books,
- Paperbacks,
- Fiction & For Dummies Nonfiction Books Wines