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Elements of Copywriting Gary Blake and Robert Bly 1997

The Well Bred Moose
(1544)
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Very Good
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Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Unread. Tiny amount of shelf wear.”
Book Title
Elements of Copywriting: The Essential Guide to Creating Copy Tha
ISBN
9780028626307
Subject Area
Language Arts & Disciplines, Business & Economics
Publication Name
Elements of Copywriting : the Essential Guide to Creating Copy That Gets the Results You Want
Publisher
Pearson Education
Item Length
8.5 in
Subject
Journalism, Advertising & Promotion
Publication Year
2019
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.4 in
Author
Gary Blake, Robert W. Bly
Item Weight
8.1 Oz
Item Width
5.7 in
Number of Pages
192 Pages
Category

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0028626303
ISBN-13
9780028626307
eBay Product ID (ePID)
571869

Product Key Features

Number of Pages
192 Pages
Publication Name
Elements of Copywriting : the Essential Guide to Creating Copy That Gets the Results You Want
Language
English
Subject
Journalism, Advertising & Promotion
Publication Year
2019
Type
Textbook
Author
Gary Blake, Robert W. Bly
Subject Area
Language Arts & Disciplines, Business & Economics
Format
Hardcover

Dimensions

Item Height
0.4 in
Item Weight
8.1 Oz
Item Length
8.5 in
Item Width
5.7 in

Additional Product Features

Intended Audience
College Audience
Dewey Edition
21
Dewey Decimal
659.1/32
Table Of Content
Acknowledgments. Introduction. I.COPYWRITING PRINCIPLES. 1.The Fundamentals of Persuasive Writing. 2.Headlines. 3.Body Copy. 4.Power Copywriting Techniques. II.COPYWRITING TASKS. 5.Print Advertising. 6.Direct Mail. 7.Brochures. 8.Catalogs. 9.Press Releases and Press Kits. 10.Audiovisual Promotions. 11.The World Wide Web. 12.Other Formats. Index.
Synopsis
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

Item description from the seller

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The Well Bred Moose

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