Picture 1 of 1
Picture 1 of 1
Services Marketing Management: A Strategic Perspective - Paperback - VERY GOOD
US $10.33
Condition:
Shipping:
Located in: Montgomery, Illinois, United States
Delivery:
Estimated between Sat, Jun 15 and Fri, Jun 21 to 43230
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:255753166195
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- Services Marketing Management: A Strategic Perspective
- MPN
- Does not apply
- ISBN
- 9780470091166
- Subject Area
- Business & Economics
- Publication Name
- Services Marketing Management : a Strategic Perspective
- Item Length
- 10.3 in
- Publisher
- Wiley & Sons, Incorporated, John
- Subject
- Industries / Service, Sales & Selling / General
- Publication Year
- 2006
- Type
- Textbook
- Format
- Perfect
- Language
- English
- Item Height
- 1 in
- Features
- Revised
- Item Width
- 7.8 in
- Item Weight
- 47.1 Oz
- Number of Pages
- 576 Pages
About this product
Product Information
In order to deliver excellent service quality it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the student with an overview of services marketing from this clear strategic orientation. It includes: A linked set of five core guiding principles: market orientation, assets and capabilities, characteristics of services and the value concept A new chapter on electronic services Many 'Service Practice' boxes, featuring examples from all over the world End of chapter review questions and practical assignments Full length case studies at the end of the book, with accompanying exercises
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470091169
ISBN-13
9780470091166
eBay Product ID (ePID)
47858393
Product Key Features
Publication Name
Services Marketing Management : a Strategic Perspective
Format
Perfect
Language
English
Features
Revised
Subject
Industries / Service, Sales & Selling / General
Publication Year
2006
Type
Textbook
Subject Area
Business & Economics
Number of Pages
576 Pages
Dimensions
Item Length
10.3 in
Item Height
1 in
Item Width
7.8 in
Item Weight
47.1 Oz
Additional Product Features
Edition Number
2
LCCN
2005-034528
Intended Audience
College Audience
Lc Classification Number
Hd9980.5.K375 2005
Edition Description
Revised Edition
Table of Content
PART I: UNDERSTANDING VALUE CREATION IN SERVICES. 1. The World of Services. 2. Fundamentals of Services Marketing Management. 3. Buyer Behaviour and Segmentation. PART II: CREATING VALUE IN SERVICES. 4. Service Relationships and Brands. 5. Service Quality. 6. Market Strategies for Service Organisations. 7. Internationalising Services. PART III: DELIVERING VALUE THROUGH THE ACTUAL SERVICE EXPERIENCE. 8. Services and E-services. 9. Service Innovation. 10. People, Process and Physical Evidence. 11. Creating the Service Experience: Place, Promotion and Price. 12. Implementation, Performance and Control. Case Studies. References. Index.
Copyright Date
2006
Dewey Decimal
658.8
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:255753166195
Shipping and handling
Item location:
Montgomery, Illinois, United States
Ships to:
Canada, Mexico, United States
Excludes:
Africa, Asia, Barbados, Bermuda, Central America and Caribbean, Europe, French Guiana, French Polynesia, Greenland, Guadeloupe, Libya, Martinique, Middle East, New Caledonia, Oceania, Reunion, Russian Federation, Saint Pierre and Miquelon, South America, Southeast Asia, Ukraine, Venezuela
| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Sat, Jun 15 and Fri, Jun 21 to 43230 |
| US $4.95 | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Fri, Jun 14 and Mon, Jun 17 to 43230 |
| US $10.95 | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Tue, Jun 11 and Wed, Jun 12 to 43230 |
| Handling time |
|---|
| Will usually ship within 1 business day of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Seller pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Popular categories from this store
Seller feedback (5,965,877)
a***a (171)- Feedback left by buyer.
Past month
Verified purchase
This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
5***u (3401)- Feedback left by buyer.
Past month
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
z***z (602)- Feedback left by buyer.
Past 6 months
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
Product ratings and reviews
More to explore :
- Marketing Paperback Textbooks,
- Management Paperback Textbooks,
- Marketing Nonfiction Paperbacks Books in Spanish,
- Art & Culture Nonfiction Marketing Paperbacks Books,
- Marketing Pre - 1700 Nonfiction Paperbacks Books,
- Paperbacks Books,
- Trade Paperbacks Books,
- Paperbacks Books in English,
- Stephen King Paperbacks Books,
- Marketing Dictionaries & Reference Books