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Designing for Behavior Change : Applying Psychology and Behavioral Economics by Stephen Wendel (2013, Trade Paperback)
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About this product
Product Identifiers
PublisherO'reilly Media, Incorporated
ISBN-101449367623
ISBN-139781449367626
eBay Product ID (ePID)167831110
Product Key Features
Number of Pages391 Pages
LanguageEnglish
Publication NameDesigning for Behavior Change : Applying Psychology and Behavioral Economics
Publication Year2013
SubjectUser Interfaces, Web / Design, Social Aspects / Human-Computer Interaction
TypeTextbook
AuthorStephen Wendel
Subject AreaComputers
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight26.9 Oz
Item Length9.2 in
Item Width7 in
Additional Product Features
Intended AudienceScholarly & Professional
Dewey Edition23
IllustratedYes
Dewey Decimal004.019
Table Of ContentForeword Preface Understanding the Mind and Behavior Change Chapter 1: How the Mind Decides What to Do Next Chapter 2: Why We Take Certain Actions and Not Others Chapter 3: Strategies for Behavior Change Discovering the Right Outcome, Action, and Actor Chapter 4: Figuring Out What You Want to Accomplish Chapter 5: Selecting the Right Target Action Developing the Conceptual Design Chapter 6: Structuring the Action Chapter 7: Constructing the Environment Chapter 8: Preparing the User Designing the Interface and Implementing It Chapter 9: Moving from Conceptual Designs to Interface Designs Chapter 10: Reviewing and Fleshing Out the Interface Designs Chapter 11: Turning the Designs into Code Refining the Product Chapter 12: Measuring Impact Chapter 13: Identifying Obstacles to Behavior Change Chapter 14: Learning and Refining the Product Putting It into Practice Chapter 15: Common Questions and a Start-to-Finish Example Chapter 16: Conclusion Glossary of Terms Resources to Learn More Bibliography About the Author
SynopsisA new wave of products is helping people change their behavior and daily routines, whether it's exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet's head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you'll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product's impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower, Stephen is Principal Scientist at HelloWallet, where he's worked for four years to develop applications that help users take control of their finances. He is a behavioral social scientist by academic training, and works with behavior economists and psychologists to conduct research on behavior change, especially around savings and spending behavior. The impetus behind writing this book comes from two places. First, it comes from his experiences at HelloWallet. HelloWallet has confronted first-hand the frustrations and failures that come from the two most common approaches to behavior change: telling people what to do (without taking into account their psychology), and trying to directly apply the research literature (without focusing on the quality of the product itself). Second, he is a co-founder of community of like-minded practitioners, "Action Design DC", where he has had the opportunity to learn from other companies attacking the same problems of practical behavior change. He has a thorough knowledge of the academic literature, experience applying it in product development, and expertise in experimental design and statistical modelling., Stephen is Principal Scientist at HelloWallet, where he's worked for four years to develop applications that help users take control of their finances. He is a behavioral social scientist by academic training, and works with behavior economists and psychologists to conduct research on behavior change, especially around savings and spending ......
LC Classification NumberQA76.9.H85
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