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Marketing Multiplied: A real-world guide to Channel Marketing for beginne - GOOD

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US $5.22

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Located in: Montgomery, Illinois, United States

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eBay item number:255044564181

Last updated on May 26, 2024 02:52:41 PDTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

Brand: Unbranded

MPN: Does not apply

ISBN: 9780999774816

Publication Year: 2018

Format: Trade Paperback

Language: English

Book Title: Marketing Multiplied : A Real-World Guide to Channel Marketing for Beginners, Practitioners, and Executives

Illustrator: Yes

Author: Mike Moore, Peter Thomas

Publisher: Franklin Kennedy Press

Genre: Business & Economics

Topic: Marketing / General

Number of Pages: Xii, 159 Pages

About this product

Product Information

There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings. There were zero books about channel marketing, until now. Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results. Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied , you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy. Blending practical frameworks with real-world examples, Moore and Thomas break the conventional "random acts of marketing" approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team. Whether you're new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.

Product Identifiers

Publisher

Franklin Kennedy Press

ISBN-10

0999774816

ISBN-13

9780999774816

eBay Product ID (ePID)

27038788874

Product Key Features

Publication Year

2018

Topic

Marketing / General

Book Title

Marketing Multiplied : A Real-World Guide to Channel Marketing for Beginners, Practitioners, and Executives

Number of Pages

Xii, 159 Pages

Language

English

Illustrator

Yes

Genre

Business & Economics

Author

Mike Moore, Peter Thomas

Format

Trade Paperback

Additional Product Features

Dewey Edition

Lccn

2017-964645

Target Audience

Trade

Dewey Decimal

658.8

Lc Classification Number

Hf5415.129.M66 2018

2018

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:255044564181

Last updated on May 26, 2024 02:52:41 PDTView all revisionsView all revisions

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Montgomery, Illinois, United States

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Free shipping	United States	Economy Shipping (USPS Media MailTM)	Estimated between Tue, Jun 25 and Fri, Jun 28 to 43230
US $4.95	United States	Standard Shipping (DGM SmartMail Expedited)	Estimated between Mon, Jul 1 and Fri, Jul 5 to 43230
US $10.95	United States	Expedited Shipping (FedEx 2Day®)	Estimated between Sat, Jun 22 and Mon, Jun 24 to 43230

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