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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Product - GOOD

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Last updated on May 24, 2024 06:11:24 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
0062292986
Book Title
Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers
Item Length
8in
Publisher
HarperCollins
Publication Year
2014
Format
Trade Paperback
Language
English
Item Height
0.7in
Author
Geoffrey A. Moore
Genre
Technology & Engineering, Business & Economics
Topic
Marketing / General, Reference, Technical & Manufacturing Industries & Trades, New Business Enterprises, Management, Sales & Selling / General
Item Width
5.3in
Item Weight
7.7 Oz
Number of Pages
288 Pages

About this product

Product Information

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Product Identifiers

Publisher
HarperCollins
ISBN-10
0062292986
ISBN-13
9780062292988
eBay Product ID (ePID)
167765618

Product Key Features

Book Title
Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers
Author
Geoffrey A. Moore
Format
Trade Paperback
Language
English
Topic
Marketing / General, Reference, Technical & Manufacturing Industries & Trades, New Business Enterprises, Management, Sales & Selling / General
Publication Year
2014
Genre
Technology & Engineering, Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
8in
Item Height
0.7in
Item Width
5.3in
Item Weight
7.7 Oz

Additional Product Features

Edition Number
3
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
22

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  • by luomin_tokyotech3
    Apr 13, 2016

    book is printed on low quality paper

    the content is good, but the old newspaper looking pages declines your reading experience much

    Verified purchase: YesCondition: Pre-OwnedSold by: *gopeachy*

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