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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
0618785914
Publication Year
2007
Type
Not Available
Format
Trade Paperback
Language
English
Publication Name
Guerrilla Marketing, 4th Edition : Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Item Height
1in
Author
Jay Conrad Levinson
Item Length
9in
Publisher
HarperCollins
Item Width
6in
Item Weight
14 Oz
Number of Pages
384 Pages

About this product

Product Information

NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.

Product Identifiers

Publisher
HarperCollins
ISBN-10
0618785914
ISBN-13
9780618785919
eBay Product ID (ePID)
57048633

Product Key Features

Author
Jay Conrad Levinson
Publication Name
Guerrilla Marketing, 4th Edition : Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Format
Trade Paperback
Language
English
Publication Year
2007
Type
Not Available
Number of Pages
384 Pages

Dimensions

Item Length
9in
Item Height
1in
Item Width
6in
Item Weight
14 Oz

Additional Product Features

Lc Classification Number
Hf5415.L477 2007
Edition Number
4
Table of Content
Introduction xi Part I. The Guerrilla Approach 1. What Is Guerrilla Marketing Today? 3 2. The Need for Guerrilla Marketing 11 3. The Sixteen Monumental Secrets of Guerrilla Marketing 22 4. Developing a Guerrilla Marketing Plan 36 5. Developing Truly Creative Marketing 49 6. Selecting the Most Lethal Marketing Methods 58 7. Secrets of Saving Marketing Money 71 8. Research: The Starting Point of a Guerrilla Marketing Campaign 83 Part II. Minimedia Marketing 9. Truths About Minimedia Marketing 97 Part III. Maximedia Marketing 10. Guerrilla-Style Maximedia Marketing 161 Part IV. New-Media Marketing 11. E-Media Marketing 215 12. Info-Media Marketing 252 13. Human-Media Marketing 268 14. Nonmedia Marketing 283 Part V. The Nature of the Guerrilla 15. Guerrilla Company Attributes 307 16. Guerrilla Company Attitudes 323 17. Guerrilla Marketing Psychology 332 The 200 Weapons of Guerrilla Marketing 337 Acknowledgments 341 Information Arsenal for Guerrillas 343 Index
Copyright Date
2007
Topic
Marketing / General, General, Small Business, Advertising & Promotion
Lccn
2006-033833
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
22
Genre
Business & Economics, Référence

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4.8
6 product ratings
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  • by tymikia
    Dec 14, 2008

    a must have for any business...

    I love this book. I am starting my own personal trainer business and this book has really helped me out a lot. In the process of reading it I said to myself this was stuff I already knew but the author made it more clear. I would recommend this book to any professional who needs to market their business.

  • by sellerresource
    Mar 12, 2009

    Creative Release in growing your business

    When I first started my business I would check countless books out at the library. Guerrilla Marking was one I checked out multiple times (it was an older version). I am now the proud owner of a copy that is never far from my side. It has given me tools and strategies to grow my business making it more profitable along the way not just bigger.

  • by mylydia
    Feb 13, 2009

    Guerrilla Marketing by Jay Conrad Levinson

    This is a verygood book for a small business owner or even those who plan to start their own business. It gives you guide line how to plan on pretty much everything! that you need to build your business. I bought it because I need some guide with the advertising and its really help!!

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