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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! - GOOD

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eBay item number:254527505097
Last updated on May 25, 2024 08:46:26 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
0887306667
Book Title
22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
Item Length
8in
Publisher
HarperCollins
Publication Year
1994
Format
Trade Paperback
Language
English
Item Height
0.4in
Author
Al Ries, Jack Trout
Features
Reprint
Genre
Business & Economics
Topic
Marketing / Industrial, Marketing / General, International / Marketing, Marketing / Research
Item Width
5.3in
Item Weight
4.4 Oz
Number of Pages
160 Pages

About this product

Product Information

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning --note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing , Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Product Identifiers

Publisher
HarperCollins
ISBN-10
0887306667
ISBN-13
9780887306662
eBay Product ID (ePID)
774026

Product Key Features

Book Title
22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
Author
Al Ries, Jack Trout
Format
Trade Paperback
Language
English
Features
Reprint
Topic
Marketing / Industrial, Marketing / General, International / Marketing, Marketing / Research
Publication Year
1994
Genre
Business & Economics
Number of Pages
160 Pages

Dimensions

Item Length
8in
Item Height
0.4in
Item Width
5.3in
Weight
4.6 Oz
Item Weight
4.4 Oz

Additional Product Features

Publication Date
1994-04-27
Edition Description
Reprint
Copyright Date
1993
Lccn
92-053334
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
20
Illustrated
Yes

Item description from the seller

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Product ratings and reviews

4.7
7 product ratings
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Most relevant reviews

  • Quick read, STELLER advice. Easy to employ in your own business!!!

    If your in business for yourself and want to kick butt on your bottom line. This book makes it smart, simple and succinct on how and what you need to do to achieve that goal. After 25 years of being in business for myself, I was surprised at how much simple truth this book had to offer. I read it in an afternoon and started applying the laws to my business the next day. I love books without a lot of sludge to muck thru, that get straight to the truth you need to hear. This is one of those. Read it, then give it to one of your business friends. There are lesson s to be learned here... and you're never to old or too seasoned to tune up your business. God bless these guys... I needed to hear what they had to say. Read it. Implement it, be a success!

  • Excellent example of simple is better

    I read this book for a marketing class and have since bought 2 copies to give to friends who are starting marketing careers. It's concepts are easy to understand and simply "ring true". The book is a very quick read but has excellent, pertinent examples for every law. I would recommend this book to anyone in business

  • Good!

    Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books