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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focu - GOOD

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eBay item number:254517265294
Last updated on May 20, 2024 09:29:57 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
0201407191
Book Title
Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
Item Length
5.4in
Publisher
Basic Books
Publication Year
1997
Format
Trade Paperback
Language
English
Item Height
0.6in
Author
Fred Wiersema, Michael Treacy
Genre
Business & Economics
Topic
Customer Relations, General, Commerce, Management, Strategic Planning
Item Width
8.2in
Item Weight
6.2 Oz
Number of Pages
224 Pages

About this product

Product Information

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Product Identifiers

Publisher
Basic Books
ISBN-10
0201407191
ISBN-13
9780201407198
eBay Product ID (ePID)
69885

Product Key Features

Book Title
Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
Author
Fred Wiersema, Michael Treacy
Format
Trade Paperback
Language
English
Topic
Customer Relations, General, Commerce, Management, Strategic Planning
Publication Year
1997
Genre
Business & Economics
Number of Pages
224 Pages

Dimensions

Item Length
5.4in
Item Height
0.6in
Item Width
8.2in
Item Weight
6.2 Oz

Additional Product Features

Lc Classification Number
Hd41.T67 1995
Copyright Date
2006
Lccn
98-100603
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes

Item description from the seller

SecondSalecom

SecondSalecom

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Most relevant reviews

  • Nothing original, but nothing wrong.

    This book is basically an in depth promotion of the marketing concept to know the customer and give them what they want. Tacked on is the idea that this should be done based on what the company is best at doing. Nothing earth shaking, but that does not make it wrong. Some interesting case studies of how some companies awoke to this idea and implemented it, and it is well written. I would probably reccomend it if the reader has some spare time since it is fairly short, but not worth sacrificing time that could spent with a more original text.