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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy Tha - GOOD
US $4.46
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More than 10 available / 77 sold
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Located in: Montgomery, Illinois, United States
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Estimated between Tue, Jun 4 and Sat, Jun 8 to 43230
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eBay item number:254516719767
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 0805078045
- Book Title
- Copywriter's Handbook : a Step-By-Step Guide to Writing Copy That Sells, 3rd Edition
- Item Length
- 8.3in
- Publisher
- Holt & Company, Henry
- Publication Year
- 2006
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8in
- Genre
- Business & Economics
- Topic
- Marketing / General, Business Writing, Advertising & Promotion
- Item Width
- 5.5in
- Item Weight
- 11.9 Oz
- Number of Pages
- 416 Pages
About this product
Product Information
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are: - eight headlines that work--and how to use them - eleven ways to make your copy more readable - fifteen ways to open a sales letter - the nine characteristics of successful print ads - how to build a successful freelance copywriting practice - fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy
Product Identifiers
Publisher
Holt & Company, Henry
ISBN-10
0805078045
ISBN-13
9780805078046
eBay Product ID (ePID)
47862266
Product Key Features
Book Title
Copywriter's Handbook : a Step-By-Step Guide to Writing Copy That Sells, 3rd Edition
Format
Trade Paperback
Language
English
Topic
Marketing / General, Business Writing, Advertising & Promotion
Publication Year
2006
Genre
Business & Economics
Number of Pages
416 Pages
Dimensions
Item Length
8.3in
Item Height
0.8in
Item Width
5.5in
Item Weight
11.9 Oz
Additional Product Features
Lc Classification Number
Hf5825.B55 2006
Edition Description
Revised Edition,Expanded
Edition Number
3
Reviews
This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf., "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-Los Angeles Times, "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf." -- Los Angeles Times, "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."- Los Angeles Times
Copyright Date
2006
Lccn
2005-050345
Dewey Decimal
808/.066659
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:254516719767
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| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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| Free shipping | Free | United States | Economy Shipping (USPS Media MailTM) | Estimated between Tue, Jun 4 and Sat, Jun 8 to 43230 |
| US $4.95 | US $4.95 | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Wed, Jun 5 and Mon, Jun 10 to 43230 |
| US $10.95 | US $10.95 | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Fri, May 31 and Sat, Jun 1 to 43230 |
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| 30 days | Money Back | Seller pays for return shipping |
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The book was very helpful to my education as a professional writer.
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Product is as described.
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
Product ratings and reviews
Most relevant reviews
- Nov 20, 2019
Copywriters bible
Verified purchase: YesCondition: NewSold by: bookoutlet_store
- Feb 10, 2010
The Copywriter's Handbook
- Jul 26, 2017
If you REALLY want to understand Copywriting. Then this is it.
Verified purchase: YesCondition: Pre-Owned
- Mar 13, 2017
Everything great!
Verified purchase: YesCondition: NewSold by: bookoutlet_store
- Nov 22, 2019
Good condition
Verified purchase: YesCondition: Pre-OwnedSold by: discover-books
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