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Voices That Matter Ser.: 100 Things Every Designer Needs to Know about People by Susan Weinschenk (2011, Trade Paperback, Revised edition)

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100 Things Every Designer Needs To Know About People. I bought this for a class and never used it. My loss is your gain

About this product

Product Information

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone's social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0321767535
ISBN-13
9780321767530
eBay Product ID (ePID)
99377213

Product Key Features

Author
Susan Weinschenk
Publication Name
100 Things Every Designer Needs to Know about People
Format
Trade Paperback
Language
English
Features
Revised
Series
Voices That Matter Ser.
Publication Year
2011
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Length
8.9in.
Item Height
0.7in.
Item Width
7in.
Item Weight
17.2 Oz

Additional Product Features

Lc Classification Number
Nk1520
Edition Description
Revised Edition
Table of Content
The Psychology of Design How People See How People Read How People Remember How People Think How People Focus Their Attention What Motivates People People Are Social Animals How People Feel People Make Mistakes How People Decide Bibliography INDEX
Copyright Date
2011
Target Audience
Scholarly & Professional
Topic
Desktop Applications / Desktop Publishing, General
Dewey Decimal
745.4019
Dewey Edition
22
Illustrated
Yes
Genre
Design, Computers

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