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Marketing Channels
US $14.06
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“Ships Within 48 hours M-F. Very Good Condition - May show some limited signs of wear and may have a ”... Read moreabout condition
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Located in: McKeesport, Pennsylvania, United States
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Estimated between Fri, May 31 and Mon, Jun 3 to 43230
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Seller assumes all responsibility for this listing.
eBay item number:254252816519
Item specifics
- Condition
- Very Good
- Seller Notes
- Book Title
- Marketing Channels
- Artist
- Kumar, Dinesh
- ISBN
- 9780198077091
- Publication Year
- 2012
- Type
- Textbook
- Format
- Uk-Trade Paper
- Language
- English
- Publication Name
- Marketing Channels
- Item Height
- 1in
- Item Length
- 7.3in
- Publisher
- Oxford University Press, Incorporated
- Item Width
- 9.4in
- Item Weight
- 29.7 Oz
- Number of Pages
- 576 Pages
About this product
Product Information
Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases. Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute PartIV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels.Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution.
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0198077092
ISBN-13
9780198077091
eBay Product ID (ePID)
117109561
Product Key Features
Publication Name
Marketing Channels
Format
Uk-Trade Paper
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
576 Pages
Dimensions
Item Length
7.3in
Item Height
1in
Item Width
9.4in
Item Weight
29.7 Oz
Additional Product Features
Lc Classification Number
Hf5415.129.K86 2012
Table of Content
Part I Roles and Functions of Marketing Channels1. Overview of sales and distribution function in India2. The Distribution Channel3. Formats of distribution channels4. Business Environment and Channel ManagementPart II Designing Distribution Channels5. Distribution Channels Design6. Systems of Distribution: Wholesalers7. Front end of Distribution: Retail8. Direct Marketing Systems9. Moving Goods: LogisticsPart III Managing Marketing Channels10. Channel Structure and Integration11. Managing Channels and handling conflictsPart IV Marketing Channel Control12. Evaluation of Marketing Channels13. Channel Information SystemsPart V Modern Distribution Channels14. Rural Distribution15. Distribution in a digital age16. International Marketing Channels
Copyright Date
2012
Topic
Marketing / General, General, Management, International / General
Lccn
2012-406475
Dewey Decimal
658.87
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:254252816519
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Item location:
McKeesport, Pennsylvania, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, May 31 and Mon, Jun 3 to 43230 |
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| Will usually ship within 2 business days of receiving cleared payment. |
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| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Seller pays for return shipping |
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u***a (1678)- Feedback left by buyer.
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Item exactly as described. Shipped quickly and packed well. Excellent communication. Great prices for quality items. Will buy from again! Highly recommended seller.
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Great experience from this seller! The product matched the description and pictures 100% Very good communication. . Delivery was fast and item packed with care. Great job! I would buy from seller again.
o***o (73)- Feedback left by buyer.
Past 6 months
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Seller did a real fine job for me. Item was reasonably priced, shipped soon after transaction, shipped in sturdy packaging, and arrived on time and undamaged. Beyond that, item was in even better condition than described. A very positive experience and I can certainly recommend this seller!@
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