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I would have preferred a coconut flavor, there is really none. I know someone that says she noticed a subtle coconut flavor. As far as whitening, I haven't finished the tube yet, but I can't tell any difference than Arm and Hammer Advanced Whitening with the baking soda. Maybe when I finish the tube, I'll notice the whitening more so.
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Good taste and high quality product
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I love this toothpaste. I truly believe it whitens!
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i would compare it to colgate optic white...good product
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My husband loves this toothpaste
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