Essentials of Health Care Marketing by Eric N. Berkowitz (2016, Paperback) NEW

murchandise
(3485)
Seller's other items
Contact seller
US $40.00
or Best Offer
or 4 interest-free payments of $10.00 available with
Condition:
Brand New
Breathe easy. Returns accepted.
Shipping:
US $6.00 USPS Media MailTM.
Located in: Bishop, Georgia, United States
Delivery:
Estimated between Wed, Oct 22 and Wed, Oct 29 to 94104
Estimated delivery dates - opens in a new window or tab include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared paymentcleared payment - opens in a new window or tab. Delivery times may vary, especially during peak periods.
Returns:
30 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Payments:
       .
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Seller assumes all responsibility for this listing.
eBay item number:236159454360
Last updated on Jun 20, 2025 09:58:05 PDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781284094312
Subject Area
Law, Medical
Publication Name
Essentials of Health Care Marketing
Publisher
Jones & Bartlett Learning, LLC
Item Length
9.8 in
Subject
Administration, Health
Publication Year
2016
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
Eric N. Berkowitz
Features
Revised
Item Weight
23.5 Oz
Item Width
5.9 in
Number of Pages
592 Pages
Category

About this product

Product Identifiers

Publisher
Jones & Bartlett Learning, LLC
ISBN-10
1284094316
ISBN-13
9781284094312
eBay Product ID (ePID)
224480114

Product Key Features

Number of Pages
592 Pages
Publication Name
Essentials of Health Care Marketing
Language
English
Subject
Administration, Health
Publication Year
2016
Features
Revised
Type
Textbook
Subject Area
Law, Medical
Author
Eric N. Berkowitz
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
23.5 Oz
Item Length
9.8 in
Item Width
5.9 in

Additional Product Features

Edition Number
4
LCCN
2016-024295
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
362.1068/8
Edition Description
Revised edition
Table Of Content
PartI The Marketing Process Chapter1 The Meaning of Marketing Chapter2 Marketing Strategy Chapter3 The Environment of Marketing Strategy PartII Understanding the Consumer Chapter4 Buyer Behavior Chapter5 Marketing Research Chapter6 Market Segmentation Chapter7 Developing Customer Loyalty PartIII The Marketing Mix Chapter8 Product Strategy Chapter9 Price Chapter10 Distribution Chapter11 Promotion Chapter12 Advertising Chapter13 Sales and Sales Management Chapter14 Controlling and Monitoring AppendixA A Sample Business Planning Manual AppendixB Glossary
Synopsis
The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation., New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
LC Classification Number
RA410.56

Item description from the seller

About this seller

murchandise

100% positive feedback•6.1K items sold

Joined Jan 2002
Usually responds within 24 hours
Visit storeContact

Detailed seller ratings

Average for the last 12 months
Accurate description
5.0
Reasonable shipping cost
4.9
Shipping speed
5.0
Communication
5.0

Popular categories from this store

See allcategories
CollectiblesCraftsBooks & MagazinesArtEntertainment MemorabiliaMusical Instruments & GeareBay MotorsSporting GoodsToys & Hobbies

Seller feedback (3,409)

All ratingsselected
Positive
Neutral
Negative
  • 7***3 (86)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    A very trustworthy and communicative seller! The price of the books he sold me was so incredible, that I couldn't believe it until I received them. Books arrived in amazing condition (better than the photos conveyed) and the price and speed of shipping was the best I think I've had on eBay -- books arrived over 20 days before they were supposed to! Will buy from this seller again if I see an item I would like.
    6 VOLUME SET OF DAVE SIM & GERHARD BOOKS 6, 7, 8, 13 14, 15 GRAPHIC NOVELS (#235896476642)
  • 4***4 (3092)- Feedback left by buyer.
    Past month
    Verified purchase
    It’s a perfect copy of this very hard to find rarity. The seller’s description was spot on, and it arrived promptly. The packing was carefully done and it arrived in perfect condition. Finally, unlike other listings for this item, there were no exaggerated prices from this seller. Thank you for an excellent eBay experience. *****all the way around!
    THE BEST OF MICHAEL NESMITH SONG BOOK VERY GOOD (#236338977194)
  • y***d (336)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Amazing item as described, good condition! A+++ Seller. Great communication, excellent and fast shipping, Packaged with such care, great price, thank you. This item is better than anticipated. Thank you for everything!!! It was a pleasure to do business with you. I would definitely recommend your store to all EBay buyers!🔥💕
    America's Test Kitchen Cooking School Cookbook : Everything You Need to Know to (#236211657468)
See all feedback

More to explore :