Microeconomic Principles : A Business Perspective by Scott Sumner and Stephen...

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Last updated on Jun 19, 2025 11:32:55 PDTView all revisionsView all revisions

Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
Level
Business
ISBN
9781464182501
Subject Area
Business & Economics
Publication Name
Microeconomic Principles : a Business Perspective
Publisher
Worth Publishers, Incorporated
Item Length
10.9 in
Subject
Economics / Microeconomics, General
Publication Year
2018
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.7 in
Author
Scott Sumner, Stephen Rubb
Item Weight
34.2 Oz
Item Width
8.5 in
Number of Pages
528 Pages
Category

About this product

Product Identifiers

Publisher
Worth Publishers, Incorporated
ISBN-10
1464182507
ISBN-13
9781464182501
eBay Product ID (ePID)
13038673405

Product Key Features

Number of Pages
528 Pages
Language
English
Publication Name
Microeconomic Principles : a Business Perspective
Subject
Economics / Microeconomics, General
Publication Year
2018
Type
Textbook
Author
Scott Sumner, Stephen Rubb
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
34.2 Oz
Item Length
10.9 in
Item Width
8.5 in

Additional Product Features

Intended Audience
College Audience
LCCN
2018-946093
Illustrated
Yes
Table Of Content
Part I An Introduction to Economics Chapter 1 The Basics of Economics Think and Speak Like an Economist 1A Appendix: Using Graphs in Economics Chapter 2 Why We Trade Production, Trade, and the Global Economy Part II Foundations of Markets Chapter 3 Supply and Demand Determining Prices in a Changing Business Environment Chapter 4 Elasticity A Measure of Responsiveness Chapter 5 Consumer Choice Decision Making For Consumers Chapter 6 Economic Efficiency and the Case for Free Markets How Price Controls and Taxes Result in Deadweight Loss Part III Foundations of Government and Public Policy Chapter 7 Taxes: An Economic Analysis Funding Government Spending Chapter 8 The Environment, Externalities, Public Goods, and Common Resources Market Failure and the Case for Government Part IV Foundations of Global Trade Chapter 9 International Trade Doing Business across Borders Chapter 10 Foreign Exchange Markets Doing Business in Multiple Currencies Part V Foundations of Finance and Business Chapter 11 Organizing a Business Corporations and Other Legal Structures Chapter 12 Stocks and Bonds Financial Markets and Personal Finance Chapter 12A Appendix: Present Value and the Time Value of Money Part VI Market Structure Chapter 13 The Cost of Doing Business Production and Economic Cost Chapter 14 Perfect Competition Maximizing Profits in Highly Competitive Markets Chapter 15 Monopoly and Antitrust Laws Businesses with Market Power Chapter 16 Monopolistic Competition and Price Discrimination When Businesses Sell Differentiated Products Chapter 17 Oligopoly Strategic Decision Making and Game Theory Part VII Special Topics in Microeconomics Chapter 18 Behavioral Economics and Strategy Implications for Pricing, Location, and Product Mix Chapter 19 Labor and Other Resource Markets A Supply and Demand for Labor and Resources Chapter 20 The Distribution of Income Poverty and Income Inequality Chapter 21 Information, Insurance, and Health Care Markets with Adverse Selection and Asymmetric Information
Synopsis
Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today's globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice., Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today's globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice. It's accompanied by a robust media component, SaplingPlus, which combines Sapling's acclaimed online homework with a complete e-book and all interactive features for the text.
LC Classification Number
HB172.R69 2019

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