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20th Century Alcohol & Tobacco Ads. 45th Ed. by Allison Silver: New - Picture 1 of 1

20th Century Alcohol and Tobacco Ads. 45th Ed by Allison Silver and Steven Heller (2023, Hardcover)

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About this product

Product Identifiers

PublisherTaschen

ISBN-103836593718

ISBN-139783836593717

eBay Product ID (ePID)2328307382

Product Key Features

Book Title20th Century Alcohol and Tobacco ADS. 45th Ed

Number of Pages464 Pages

LanguageEnglish

TopicHistory & Criticism, Graphic Arts / Advertising, Graphic Arts / General

Publication Year2023

IllustratorYes

GenreDesign

AuthorAllison Silver, Steven Heller

FormatHardcover

Dimensions

Item Height1.3 in

Item Weight42.2 Oz

Item Length8.9 in

Item Width6.5 in

Additional Product Features

Intended AudienceTrade

Dewey Edition23

ReviewsThese are the ads that wooed us, and our parents, and our parents' parents, over to the dark side of smokes and booze.

Dewey Decimal741.67

Edition DescriptionMultilanguage edition

SynopsisThe quest to affirm Americans' need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vices. This catalogue of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a vibrant chapter of advertising history., Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements , we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie , figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda , testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success . Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant-and sometimes controversial-chapter of advertising history ., Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale. Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to an improbable propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success. Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant--and sometimes controversial--chapter of advertising history.

LC Classification NumberNC997