About this product

Product Identifiers

PublisherSAGE Publications, Incorporated

ISBN-101483365247

ISBN-139781483365244

eBay Product ID (ePID)202778356

Product Key Features

Number of Pages280 Pages

LanguageEnglish

Publication NameFocus Groups : a Practical Guide for Applied Research

SubjectMethodology, Sociology / General, General

Publication Year2014

TypeNot Available

AuthorRichard A. Krueger, Mary Anne Casey

Subject AreaReference, Social Science

FormatBook, Other

Dimensions

Item Height1 in

Item Weight20 Oz

Item Length9.2 in

Item Width8.2 in

Additional Product Features

Edition Number5

LCCN2014-018748

ReviewsKrueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research., "Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." -- Theresa Carilli, Purdue University Calumet "An excellent 'focused' book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - Whitewater, Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. This book makes sense to students, academics, and practitioners. It is the only hands-on book which explores the process of focus group research., An excellent "focused" book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research.

Dewey Edition23

Dewey Decimal361.6/1068

Table Of ContentPREFACE ACKNOWLEDGEMENTS 1. Overview of Focus Groups 2. Planning The Focus Group Study 3. Developing a Questioning Route 4. Participants in a Focus Group 5. Moderating Skills 6. Analyzing Focus Group Results 7. Reporting 8. Focus Group Research 9. Focus Group Interviewing with Young People 10. International and Cross-Cultural Focus Group Interviewing 11. Telephone and Internet Focus Group Interviewing 12. Focus Group Interviewing Within the Organization 13. Modifications of Focus Groups 14. Answering Questions About the Quality of Focus Group Research

Intended AudienceCollege Audience

SynopsisThe bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome., Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls., This updated edition of Krueger and Casey's bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.

LC Classification NumberH61.28.K78 2015