Media Relations in Sport by Brad Schultz, Philip H. Caskey, Craig Esherick

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Publication Year
2013
ISBN
9781935412946
Format
Trade Paperback
Language
English
Book Title
Media Relations in Sport : 4th Edition
Author
Brad Schulz, Philip H. Caskey, Craig Esherick
Publisher
Fitness Information Technology, Incorporated
Item Length
11 in
Item Weight
18.6 Oz
Item Width
6.3 in
Number of Pages
312 Pages
Category

About this product

Product Identifiers

Publisher
Fitness Information Technology, Incorporated
ISBN-10
1935412949
ISBN-13
9781935412946
eBay Product ID (ePID)
212824971

Product Key Features

Book Title
Media Relations in Sport : 4th Edition
Number of Pages
312 Pages
Language
English
Author
Brad Schulz, Philip H. Caskey, Craig Esherick
Format
Trade Paperback

Dimensions

Item Weight
18.6 Oz
Item Length
11 in
Item Width
6.3 in

Additional Product Features

Table Of Content
Introduction to Media Relations in Sport; The Print Media; The Broadcast Media; Social Media & Technology; Sports Information Specialists; Developing Interviewing Skills; Developing Writing Skills; Creating Promotional Guides; Event Management; Publicity Campaigns; Crisis Management; Global Sport Media Relations; Law & Ethics.
Synopsis
In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. This 4th Edition provides readers information on the current trends and emerging areas in the field of sport communication from technology to social media to how the global outreach of sport has affected the sports media profession. While the fourth edition rightly goes into emerging areas of the field, it also retains the focus of the first three editions, specifically on the basics and principles of sports media that remain its foundations. Any student interested in a career in sports media has to know certain essentials -- how to interview, how to effectively create and distribute content, and how to deal with communications problems that will invariably arise. All of these subjects and more are addressed, as are more specialised topics such as those dealing with event management, publicity campaigns, and ethics.
LC Classification Number
GV

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