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Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne (2017, Hardcover)
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About this product
Product Identifiers
PublisherGrand Central Publishing
ISBN-100316314048
ISBN-139780316314046
eBay Product ID (ePID)235049618
Product Key Features
Book TitleBlue Ocean Shift : Beyond Competing-Proven Steps to Inspire Confidence and Seize New Growth
Number of Pages336 Pages
LanguageEnglish
Publication Year2017
TopicMarketing / General, Personal Success, General, Development / Business Development, Nonprofit Organizations & Charities / General, Development / Sustainable Development
IllustratorYes
GenreBusiness & Economics
AuthorW. Chan Kim, Renée Mauborgne
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight19.2 Oz
Item Length9.2 in
Item Width6.2 in
Additional Product Features
Intended AudienceTrade
LCCN2017-297174
Reviews"[A] stirring business primer...[Blue Ocean Shift] includes powerful real-life examples....This invaluable guide will be empowering to business-minded readers."-- Publishers Weekly
Dewey Edition23
Dewey Decimal658.8/02
SynopsisNEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy , the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why non disruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future., NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy , the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why non disruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
LC Classification NumberHF5415.153.K52 2017
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Ratings and Reviews
Most relevant reviews
- Jul 23, 2019
Absolutely necessary to lead change, not just talk about it
After your read Blue Ocean Strategy you’re going to want to turn your attention to this resource. It isn’t as substantive in the first third of the book describing models to use but it is all the substance that was missing from the first book. This gets into the nitty-gritty of change management within a established organization. Essentially covering all of the things that would prevent an organization from making a move into a blue ocean.Verified purchase: YesCondition: New
- Nov 14, 2017
Interesting book.
Verified purchase: YesCondition: New
