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Essentials of Marketing Research
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Item specifics
- Condition
- ISBN
- 9780078028816
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Essentials of Marketing Research
- Item Height
- 0.7in
- Item Length
- 10in
- Publisher
- Mcgraw-Hill Education
- Item Width
- 8in
- Item Weight
- 26 Oz
- Number of Pages
- 432 Pages
About this product
Product Information
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0078028817
ISBN-13
9780078028816
eBay Product ID (ePID)
143559732
Product Key Features
Publication Name
Essentials of Marketing Research
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
432 Pages
Dimensions
Item Length
10in
Item Height
0.7in
Item Width
8in
Item Weight
26 Oz
Additional Product Features
Lc Classification Number
Hf5415.2.E894 2013
Edition Number
3
Table of Content
Part 1: The Role and Value of Marketing Research Information Chapter 1--Marketing Research for Managerial Decision Making Chapter 2--The Marketing Research Process and Proposals Part 2: Designing the Marketing Research Project Chapter 3--Secondary Data, Literature Reviews and Hypotheses Chapter 4--Exploratory Research Designs and Data Collection Approaches Chapter 5--Descriptive and Causal Research Designs Part 3: Gathering and Collecting Accurate Data Chapter 6--Sampling: Theory and Methods Chapter 7--Measurement and Scaling Chapter 8--Designing the Questionnaire Part 4: Data Preparation, Analysis and Reporting the Results Chapter 9--Qualitative Data Analysis Chapter 10--Preparing Data for Quantitative Analysis Chapter 11--Basic Data Analysis for Quantitative Research Chapter 12--Examining Relationships in Quantitative Research Chapter 13--Reporting and Presenting Results
Copyright Date
2013
Target Audience
College Audience
Topic
Marketing / Research
Lccn
2012-019098
Dewey Decimal
658.8/3
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:235403022782
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Economy Shipping | Estimated between Wed, Jun 5 and Mon, Jun 10 to 43230 |
| US $5.95 | United States | Expedited Shipping | Estimated between Tue, Jun 4 and Fri, Jun 7 to 43230 |
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Seller feedback (579,192)
e***4 (81)- Feedback left by buyer.
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Will buy from this seller again. Fantastic price and I do belive the book was shipped exactly as described. That being said it was shipped in a thin envelope that was about as thick as construction paper and the inside was covered with glue. Book still arrived in decent shape but I think adding some bubble wrap in the future would be a good idea. I'm still giving a 5 star review because it was shipped quickly and I belive when it was given to the post office it was in the described condition.
4***e (115)- Feedback left by buyer.
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I recently bought a book from this seller on eBay and I'm thoroughly satisfied with the experience. The book arrived exactly as described, in excellent condition. Communication from the seller was clear and timely, making the transaction smooth and reassuring. Shipping was fast, and the book was packaged with care to prevent any damage. Overall, a fantastic purchase experience from a reliable seller. Highly recommended for anyone looking for quality books on eBay.
m***e (25)- Feedback left by buyer.
Past 6 months
Verified purchase
The Item (including all the extra contents ) was received in mint condition (original listing was "good"). The price was also the best that I found and included free shipping (however it took 12 days )The purchase exceeded my expectations! Excellent communications. A++++ seller
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