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Authentic: The Politics of Ambivalence in a Brand Culture by Sarah Banet-Weiser
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eBay item number:235335465158
Item specifics
- Condition
- ISBN-13
- 9780814787144
- Book Title
- Authentic
- ISBN
- 9780814787144
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Authentic (Tm) : the Politics of Ambivalence in a Brand Culture
- Item Height
- 229mm
- Publisher
- New York University Press
- Item Width
- 152mm
- Subject
- Anthropology
- Item Weight
- 386g
- Number of Pages
- 279 Pages
About this product
Product Information
A stimulating, smart book on what it means to live in a brand culture Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed greening of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic (TM) maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships-what Banet-Weiser refers to as brand cultures. Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized self-brand in social media, the brand culture of street art in urban spaces, religious brand cultures such as New Age Spirituality and Prosperity Christianity, and the culture of green branding and shopping for change. In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of fair-trade coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the authentic and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic (TM) to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.
Product Identifiers
Publisher
New York University Press
ISBN-13
9780814787144
eBay Product ID (ePID)
128880486
Product Key Features
Publication Name
Authentic (Tm) : the Politics of Ambivalence in a Brand Culture
Format
Paperback
Language
English
Subject
Anthropology
Publication Year
2012
Type
Textbook
Number of Pages
279 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
386g
Additional Product Features
Series Title
Critical Cultural Communication
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 324767388
Seller assumes all responsibility for this listing.
eBay item number:235335465158
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6***4 (23)- Feedback left by buyer.
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Excellent service. Book arrived well before estimated arrival date. In excellent condition, new as stated, and at a very good price. Tracking information was accurate and very helpful. First class experience. Many thanks.
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safe packaging & fast delivery- item as described at a good price - 5 star ebayer -thank You
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Really nice item as described, very well packaged and prompt delivery with good seller communication. A great service, thank you.