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Management on the Cutting Edge Ser.: Data Is Everybody's Business : The...
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eBay item number:235180182953
Item specifics
- Condition
- ISBN
- 9780262048217
- Book Title
- Data Is Everybody's Business : the Fundamentals of Data Monetization
- Book Series
- Management on the Cutting Edge Ser.
- Publisher
- MIT Press
- Item Length
- 9.3 in
- Publication Year
- 2023
- Format
- Hardcover
- Language
- English
- Item Height
- 0.8 in
- Genre
- Business & Economics
- Topic
- Commerce, Information Management, Management, Strategic Planning
- Item Weight
- 13.6 Oz
- Item Width
- 6.3 in
- Number of Pages
- 200 Pages
About this product
Product Information
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization-converting data into money-too narrowly- as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business , the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed. Key features of the book- . Grounded in twenty-eight years of academic research , including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) . Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks . Rich with detailed case studies . Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization-not just the data specialists-understand, get excited about, and participate in data monetization.
Product Identifiers
Publisher
MIT Press
ISBN-10
0262048213
ISBN-13
9780262048217
eBay Product ID (ePID)
9058802906
Product Key Features
Book Title
Data Is Everybody's Business : the Fundamentals of Data Monetization
Number of Pages
200 Pages
Language
English
Topic
Commerce, Information Management, Management, Strategic Planning
Publication Year
2023
Genre
Business & Economics
Book Series
Management on the Cutting Edge Ser.
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
13.6 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
Reviews
Included in Forbe s's Top 10 Tech Books Of 2023 "The authors, leaders at MIT Sloan Center for Information Systems Research and UT Austin's McCombs School of Business, provide a guide to help people across organizations (not just on data teams) think more expansively about how to turn data into money. Covering approaches such as wrapping products with data and selling broader information offerings, show how leaders can drive positive outcomes and generate excitement around new data opportunities." --Forbes
Dewey Edition
23
Lccn
2022-055462
Dewey Decimal
658.05
Lc Classification Number
Hf5548.2.W59 2023
Table of Content
Series Foreword vii Foreword ix Introduction: Data Is Everybody's Business 1 1 Data Monetization 9 2 Data Monetization Capabilities 25 3 Improving with Data 47 4 Wrapping with Data 67 5 Selling Information Solutions 91 6 Creating a Data Democracy 113 7 Data Monetization Strategy 129 8 Monetizing Your Data 147 Appendix: The Capability Assessment Worksheet 155 Acknowledgments 165 Notes 173 Index 185
Item description from the seller
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eBay item number:235180182953
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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