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Social Media Bible : Tactics, Tools, and Strategies for Business Success by Lon Safko (2010, Trade Paperback)
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Safko, Lon Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100470623977
ISBN-139780470623978
eBay Product ID (ePID)84580040
Product Key Features
Edition2
Book TitleSocial Media Bibles : Tactics, Tools, and Strategies for Business Success
Number of Pages792 Pages
LanguageEnglish
TopicWeb / Social Media, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year2010
IllustratorYes
GenreComputers, Business & Economics
AuthorLon Safko
FormatTrade Paperback
Dimensions
Item Height1.6 in
Item Weight46.9 Oz
Item Length9.2 in
Item Width7.5 in
Additional Product Features
Intended AudienceTrade
LCCN2010-549677
Reviews' A Bumper guide to social media marketing…show you how to build or transform your business into a social media-enabled enterprise.' (Accounting Technician, December 2010).
Dewey Edition22
TitleLeadingThe
Dewey Decimal006.7
SynopsisPraise for The Social Media Bible, Second Edition"The social media phenomenon is still ramping up, and this book provides useful and timely business advice." -Vint Cerf, Father Of The Internet"Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk." -Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC."Lon Safko and The Social Media Bible address the key questions-Why should I take part in social media? How should I take part? How do I reap the greatest benefits?-while also providing the push to take the next step." -Jeff Hagen, Director, Consumer Services, General Mills"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great com-municator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful." -Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels.Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:The 100-plus best companies providing software, sites, apps, gaming platforms, and moreThe five steps for developing a successful social media marketing planHow to win in social media whether you're a one-person company or a Fortune 500 companyAdditional online content available for book purchasersInterviews with 50 different experts, from Twitter inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube, Yahoo!, Microsoft, Google, and FlickrHow to measure social media ROI, including numerous examples from companies of all sizesAnd much more, The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition , each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth., The bestselling bible for social media is now completely revised and updated The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition , each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth., The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www. TSMB2. com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency.
LC Classification NumberZA4482
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