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Global Capital, Local Culture: Transnational Media Corporations in China by Anthony Y.H. Fung (Paperback, 2008)

About this product

About this product

Product Information

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

Product Identifiers

Publisher
Peter Lang
ISBN-13
9780820495002
eBay Product ID (ePID)
128878126

Product Key Features

Book Title
Global Capital, Local Culture: Transnational Media Corporations in China
Author
Anthony Y.H. Fung
Format
Paperback
Language
English
Topic
Literature
Publication Year
2008
Number of Pages
208 Pages

Dimensions

Item Height
230mm
Item Width
160mm
Volume
16
Item Weight
320g

Additional Product Features

Title_Author
Anthony Y.H. Fung
Series Title
Popular Culture and Everyday Life
Country/Region of Manufacture
United States

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