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Managerial Economics by S. Charles Maurice and Christopher R. Thomas (2015, Hardcover)
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100078021901
ISBN-139780078021909
eBay Product ID (ePID)217063392
Product Key Features
Number of Pages736 Pages
Publication NameManagerial Economics
LanguageEnglish
SubjectIndustrial Management, Economics / General
Publication Year2015
TypeTextbook
Subject AreaBusiness & Economics
AuthorS. Charles Maurice, Christopher R. Thomas
FormatHardcover
Dimensions
Item Height1.3 in
Item Weight47.8 Oz
Item Length9.4 in
Item Width8.2 in
Additional Product Features
Edition Number12
Intended AudienceCollege Audience
LCCN2015-023382
Dewey Edition22
Grade FromCollege Freshman
IllustratedYes
Dewey Decimal338.5024/658
Grade ToCollege Freshman
Table Of ContentPart I: Some Preliminaries CHAPTER 1: Managers, Profits, and Markets CHAPTER 2: Demand, Supply, and Market Equilibrium CHAPTER 3: Marginal Analysis for Optimal Decisions CHAPTER 4: Basic Estimation Techniques Part II: Demand Analysis CHAPTER 5: Theory of Consumer Behavior Online Appendix 1: Substitution and Income Effects of a Price Change CHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and Forecasting Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms Part III: Production and Cost Analysis CHAPTER 8: Production and Cost in the Short Run CHAPTER 9: Production and Cost in the Long Run CHAPTER 10: Production and Cost Estimation Online Appendix 3: Linear Programming Part IV: Profit-Maximization in Various Market Structures CHAPTER 11: Managerial Decisions in Competitive Markets CHAPTER 12: Managerial Decisions for Firms with Market Power CHAPTER 13: Strategic Decision Making in Oligopoly Markets Part V: Advanced Topics in Managerial Economics CHAPTER 14: Advanced Pricing Techniques Online Appendix 4: Pricing Multiple Products Related in Production CHAPTER 15: Decisions under Risk and Uncertainty CHAPTER 16: Government Regulation of Business Web Chapter 1: The Investment Decision APPENDIX: STATISTICAL TABLES ANSWERS TO TECHNICAL PROBLEMS INDEX
SynopsisThe goal of Thomas and Maurice's Managerial Economics is to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 12th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.
LC Classification NumberHD30.22.T46 2016
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- Sep 12, 2024
Excellent. Value for Money
The descripttion is apt and the content is what was requiredVerified purchase: YesCondition: Pre-owned
- Apr 24, 2019
A Good Deal
nice books，thanks a lot！Verified purchase: YesCondition: Pre-owned
