About this product

Product Identifiers

PublisherKogan Page, The Limited

ISBN-10074946383X

ISBN-139780749463830

eBay Product ID (ePID)28038430739

Product Key Features

Book TitleBlog, Podcast, Google, Sell : the Complete Guide to Making Online Profit

Number of Pages176 Pages

LanguageEnglish

Publication Year2011

TopicEntrepreneurship, E-Commerce / Internet Marketing, Small Business, E-Commerce / General (See Also Computers / Electronic Commerce)

GenreBusiness & Economics

AuthorCresta Norris

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight7.2 Oz

Item Length8.5 in

Item Width5.4 in

Additional Product Features

Intended AudienceTrade

LCCN2011-016041

ReviewsThis book has it all. If you're having problems getting your message out, then this book will transform your online existence.

Dewey Edition22

Dewey Decimal658.8/72

Table Of Content1 Starting out The writing Getting technical Your blog How to put together your own website What's in a name? Choosing the right host company Understanding your customers and developing your website What's the point of podcasts? Creating audio and video material How to edit audio How to edit your podcast The finished product How to upload your podcast 2 How to use your website to sell online Setting up your AdWords account Attracting traffic Setting your budget Be competitive with yourself Get to know your control panel How to set up advertisements using Google AdWords How to make your ad relevant and have it clicked on Making the right people click on your ad Different methods of selling online Using your product as a test case 3 Sophisticated online tricks of the trade How to research competitors online Paying for your ads Managing your data Gathering data about your customers and competitors Lead generation and enticing customers for big ticket items Reaching customers who are ready to buy Expanding your list of keywords Maintaining the quality of your ad Selling in a virtual world - how to sell things that don't exist! Analytics 4 Managing Success Finding investors Growing the business through a blog How to sell your business once you are successful Conclusion

SynopsisBlog, Podcast, Google, Sell is the ultimate guide to making money online. From setting up an e-bay account to selling your business for millions, it teaches you all the online tools you need along the way., Blog, Podcast, Google, Sell is the ultimate guide to making money online. It provides the key steps in setting up an online business, whether you are using e-bay for the first time or setting up a professional website. It will help you to market your way to success using blogs, podcasts and Google AdWords, as well as all the tricks of the trade you need to compete, including how to create a simple web page, building a following, tips on podcasting, selling intangibles, lead selling and Google Analytics. Providing crucial information on how to manage success and grow your business as well as real life case studies, Blog, Podcast, Google, Sell will take you from trading on Amazon and eBay to selling your business for millions., Anyone with access to a broadband connection can make money online, but how do you connect with your target audience, reach new customers and grow your businesses to make a comfortable profit? Blog, Podcast, Google, Sell combines all the latest tools and know-how to help make your online business more visible and more valuable. It provides guidance on the key steps in starting up, from setting up a website and choosing your domain name to using Google analytics and selling your business for millions. Covering all aspects of online trading, it will teach you how to: - write engaging copy for your website - use your blog as a marketing tool - create and edit audio and visual podcasts - manage your data - set up advertisements using Google Adwords - effectively research competitors online - target customers who are ready to buy With real-life case studies highlighting the ingenious ways that people make money from the internet, it also includes vital information on how to protect yourself - and your reputation - online. Containing all the secrets of success, Blog, Podcast, Google, Sell is the ultimate guide for anyone who wants to start trading, get marketing and turn your website into a successful retail operation., Anyone with access to a broadband connection can make money online, but how do you connect with your target audience, reach new customers and grow your businesses to make a comfortable profit? "Blog, Podcast, Google, Sell" combines all the latest tools and know-how to help make your online business more visible and more valuable. It provides guidance on the key steps in starting up, from setting up a website and choosing your domain name to using Google analytics and selling your business for millions. Covering all aspects of online trading, it will teach you how to: - write engaging copy for your website - use your blog as a marketing tool - create and edit audio and visual podcasts - manage your data - set up advertisements using Google Adwords - effectively research competitors online - target customers who are ready to buy With real-life case studies highlighting the ingenious ways that people make money from the internet, it also includes vital information on how to protect yourself - and your reputation - online. Containing all the secrets of success, "Blog, Podcast, Google, Sell" is the ultimate guide for anyone who wants to start trading, get marketing and turn your website into a successful retail operation.

LC Classification NumberHF5415.1265.N667