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WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog by Jacob Aull (2014, Trade Paperback)
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ISBN: 0789752883. Author: Aull, Jacob. WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog: Search Engine Optimization for Your WordPress Website or Blog. Release Date: 2014-06-03.
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About this product
Product Identifiers
PublisherPearson Education
ISBN-100789752883
ISBN-139780789752888
eBay Product ID (ePID)173783597
Product Key Features
Number of Pages368 Pages
Publication NameWordpress Seo Success: Search Engine Optimization for Your Wordpress Website or Blog
LanguageEnglish
SubjectE-Commerce / Internet Marketing, Web / Search Engines, Web / Blogging
Publication Year2014
TypeTextbook
Subject AreaComputers, Business & Economics
AuthorJacob Aull
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight17 Oz
Item Length8.9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2014-937423
Dewey Edition23
IllustratedYes
Dewey Decimal658.87202856752
Table Of ContentIntroduction 1 What Is SEO and Do I Really Need It? 2 The Search Engines, WordPress, and SEO Tools 3 A Strategic SEO Upfront Content Approach 4 WordPress On-Page Architecture and Basic SEO Execution 5 Real-World Blogging 6 Hands-On SEO Execution (Website and Blog Builds Versus Post-Integration) 7 Analytics for WordPress 8 Social Media Connectivity 9 Going Mobile and Local 10 PPC and Advertising 11 Bringing It All Together--Testing, SEO, PPC, Social and Mobile, and Analytics 12 What's Next? The Future of SEO and WordPress Glossary
SynopsisWordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimisation of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimisation Improve SEO even if you're running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimise "blog-meets-website" and "multiple blogs+sites" deployments Strengthen your rankings by intelligently using social media Optimise your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today's worst SEO blunders, WordPress(R) SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if you're running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize "blog-meets-website" and "multiple blogs+sites" deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today's worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late '90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State's Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall's first social media marketing textbook, and wrote its accompanying instructor's manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing., WordPress® SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if you're running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize "blog-meets-website" and "multiple blogs+sites" deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today's worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late '90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State's Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall's first social media marketing textbook, and wrote its accompanying instructor's manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.
LC Classification NumberMLCM 2017/45551 (T)
