About this product

Product Identifiers

PublisherSAGE Publications, Incorporated

ISBN-100803931875

ISBN-139780803931879

eBay Product ID (ePID)1297496

Product Key Features

Number of Pages200 Pages

LanguageEnglish

Publication NameFocus Groups : a Practical Guide for Applied Research

SubjectResearch

Publication Year1988

TypeTextbook

Subject AreaSocial Science

AuthorRichard A. Krueger

FormatTrade Paperback

Dimensions

Item Weight10 Oz

Additional Product Features

Intended AudienceScholarly & Professional

LCCN87-033413

Dewey Edition23

Dewey Decimal361.6/1068

Table Of ContentForeword - Michael Quinn PattonPART ONE: GROUPS AND FOCUS GROUPSGroupsFocus GroupsPART TWO: THE PROCESS OF CONDUCTING FOCUS GROUPSConceptualizing the Focus GroupAsking Questions in a Focus GroupModerating SkillsParticipants in a Focus GroupAnalyzing Focus Group ResultsReporting Focus Group ResultsPART THREE: ISSUES AND CONCERNSUSING NONRESEARCHERS IN FOCUS GROUPSFocus Groups Special SituationsContracting for Focus Groups A Consumers GuidePostscript The Future of Focus Groups

SynopsisFocus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations.An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating, Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations. An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating, Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations. An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating and analysing focus group interviews; he includes examples of focus group questions, letters of invitation, screening questionnaires and analysis tips as well as actual focus group reports.

LC Classification NumberH62.K754 1988