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The Hidden Persuaders

New Legacy Books

(8038)

US $7.93

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Very Good

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Located in: Annandale, New Jersey, United States

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eBay item number:226139800922

Last updated on May 23, 2024 18:37:19 PDTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ... Very Good: A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

ISBN: 9780978843106

Book Title: Hidden Persuaders

Item Length: 8.3in

Publisher: IG Publishing, Incorporated

Publication Year: 2007

Format: Perfect

Language: English

Item Height: 0.5in

Author: Vance Packard

Features: Reprint

Genre: Psychology, Business & Economics, Political Science

Topic: Political Process / Media & Internet, Consumer Behavior, General, Propaganda, Advertising & Promotion

Item Width: 5.5in

Item Weight: 9.5 Oz

Number of Pages: 200 Pages

About this product

Product Information

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces.

Product Identifiers

Publisher

IG Publishing, Incorporated

ISBN-10

097884310x

ISBN-13

9780978843106

eBay Product ID (ePID)

27038770844

Product Key Features

Book Title

Hidden Persuaders

Author

Vance Packard

Format

Perfect

Language

English

Features

Reprint

Topic

Political Process / Media & Internet, Consumer Behavior, General, Propaganda, Advertising & Promotion

Publication Year

2007

Genre

Psychology, Business & Economics, Political Science

Number of Pages

200 Pages

Dimensions

Item Length

8.3in

Item Height

0.5in

Item Width

5.5in

Item Weight

9.5 Oz

Additional Product Features

Lc Classification Number

Hf5415

Edition Description

Reprint

2007

Lccn

2007-027043

Dewey Decimal

659.101/9

Intended Audience

Trade

Dewey Edition

Illustrated

Yes

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:226139800922

Last updated on May 23, 2024 18:37:19 PDTView all revisionsView all revisions

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Item location:

Annandale, New Jersey, United States

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Shipping and handling	To	Service	Delivery*See Delivery notes
Free shipping	United States	Economy Shipping (USPS Media MailTM)	Estimated between Tue, May 28 and Thu, May 30 to 43230

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Will usually ship within 2 business days of receiving cleared payment.

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by C8m41G12Ru-@Deleted
Jan 25, 2008
Hidden Persuaders
This 2007 reprint of the volume has been edited and some grammatical or syntax issue associated with the first publication have been corrected. The original volume was the seminal work in the area of media manipulation by the advertiser utilizing mass media. Vance Packard was the first general distribution writer to illustrate and expose the Madison Avenue research and manipulation of advertisers' message, Brand Development and images that where being used in the early days of broadcast television The author does a excellent job of describing in plain English the new technology, largely media research and mass psychology, being utilized to persuade, intice, and seduce the Mrs.Cleaver baby boomer mothers and and their families to purchase specific brands. He attributes this persuasion to ... This 2007 reprint of the volume has been edited and some grammatical or syntax issue associated with the first publication have been corrected. The original volume was the seminal work in the area of media manipulation by the advertiser utilizing mass media. Vance Packard was the first general distribution writer to illustrate and expose the Madison Avenue research and manipulation of advertisers' message, Brand Development and images that where being used in the early days of broadcast television The author does a excellent job of describing in plain English the new technology, largely media research and mass psychology, being utilized to persuade, intice, and seduce the Mrs.Cleaver baby boomer mothers and and their families to purchase specific brands. He attributes this persuasion to the desire of the post war rising middle class to conform to social norms that are close to their historical expectations of being upwardly mobile. His work goes further than dry academic analysis and attributes these aspirations to a deep insecurity particularly in the minds of the men & women who fought the second world war on the side of the winning allies. He suggests that while many of the "needs" here particularly "American" that in the near future the same techniques would be adapted by others social and political entities in the post war enviroment. He does not forecast with any great accuracy the multitude of permutations that this movement of "brain washing" would have in areas other than the selling and adoption of brand awareness and insistence to other aspects of american life such as the presentation of the messages of political candidates. it should be basic reading for any serious student or participant in a consumer society and has sound basic information that can trace directly to all other forms of media manipulation through other outlet and technology noe and into the future. I especially find the rereading of this text to be useful to review as addtional media and technologies emerge and imbed themselves in our lives.

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