Business Communication, Process & Product - 7th Edition NEW OTHER

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Item specifics

Condition
Like New
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“NEW OTHER,UNREAD,MAY HAVE SMALL FLAWS SEE PICTURES”
Level
Business
Subject
Business Communication / General, Business Writing
ISBN
9780538466257
Subject Area
Business & Economics
Publication Name
Business Communication : Process and Product
Publisher
Cengage South-Western
Item Length
11.2 in
Publication Year
2010
Series
Business Communication Ser.
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.1 in
Author
Mary Ellen Guffey, Dana Loewy
Item Weight
57.7 Oz
Item Width
8.7 in
Number of Pages
672 Pages
Category

About this product

Product Information

BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 7 is designed to prepare students for success in today's digital workplace as well as tips on job searching skills. The textbook and accompanying Website explains the basics of communicating in the workplace, working in teams, how to being a good listener and understanding business etiquette. Students study and practice the skills and activities involved in the writing process including the appropriate use of social media, preparing formal reports and proposals as well as informal business reports. The appendixes guide students through grammar and writing mechanics as well as information on formatting and writing documents. Authors Mary Ellen Guffey and Dana Loewy offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
0538466251
ISBN-13
9780538466257
eBay Product ID (ePID)
102952159

Product Key Features

Number of Pages
672 Pages
Language
English
Publication Name
Business Communication : Process and Product
Publication Year
2010
Subject
Business Communication / General, Business Writing
Type
Textbook
Subject Area
Business & Economics
Author
Mary Ellen Guffey, Dana Loewy
Series
Business Communication Ser.
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
57.7 Oz
Item Length
11.2 in
Item Width
8.7 in

Additional Product Features

Edition Number
7
LCCN
2010-930837
Dewey Edition
23
Reviews
"Guffey does an excellent job updating the area of business communication. It is by far the most current approach to communication that I have seen to date. One of the greatest strengths Guffey brings to the marketplace is the currency of information as well as the activities." - Julie Indvik, California State University ? Chico, "Guffey does an excellent job updating the area of business communication. It is by far the most current approach to communication that I have seen to date. One of the greatest strengths Guffey brings to the marketplace is the currency of information as well as the activities." - Julie Indvik, California State University - Chico, PART I: COMMUNICATION FOUNDATIONS.1. Effective and Ethical Communication at Work. 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills. 3. Intercultural Communication. PART II: THE WRITING PROCESS.4. Planning Business Messages. 5. Organizing and Writing Business Messages. 6. Revising Business Messages. PART III: WORKPLACE COMMUNICATION.7. Electronic Messages and Digital Media.8. Positive Messages.9. Negative Messages.10. Persuasive Messages.PART IV: REPORTS, PROPOSALS, AND PRESENTATIONS. 11. Business Report Basics.12. Informal Business Reports.13. Proposals and Formal Reports. 14. Business Presentations. PART V: EMPLOYMENT COMMUNICATION. 15. The Job Search, Résumés, and Cover Letters. 16. Interviewing and Following Up. Appendixes.A: Grammar and Mechanics Guide.B: Document Format Guide.C: Documentation Guide.D: Correction Symbols.End Matter.Key to C.L.U.E. Review Exercises.Glossary.Notes.Acknowledgments.Index., "Chapter 7 is a superb addition to Dr. Guffey's text. I have never been disappointed in Dr. Guffey's textbooks or materials in the past, and she certainly has done an outstanding job of addressing electronic communication technologies in this chapter." - Virginia Hemby, Middle Tennessee State University
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
651.7
Lc Classification Number
Hf5718.3.G838 2010
Table of Content
PART I: COMMUNICATION FOUNDATIONS.1. Effective and Ethical Communication at Work. 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills. 3. Intercultural Communication. PART II: THE WRITING PROCESS.4. Planning Business Messages. 5. Organizing and Writing Business Messages. 6. Revising Business Messages. PART III: WORKPLACE COMMUNICATION.7. Electronic Messages and Digital Media.8. Positive Messages.9. Negative Messages.10. Persuasive Messages.PART IV: REPORTS, PROPOSALS, AND PRESENTATIONS. 11. Business Report Basics.12. Informal Business Reports.13. Proposals and Formal Reports. 14. Business Presentations. PART V: EMPLOYMENT COMMUNICATION. 15. The Job Search, Résumés, and Cover Letters. 16. Interviewing and Following U. Appendixes.A: Grammar and Mechanics Guide.B: Document Format Guide.C: Documentation Guide.D: Correction Symbols.End Matter.Key to C.L.U.E. Review Exercises.Glossary.Notes.Acknowledgments.Index.

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  • by tc90640
    Nov 02, 2015

    The book is BRAND NEW !

    Verified purchase: YesCondition: Pre-OwnedSold by: apexpartswarehouse

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