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Disneywar is for fans of Disney and nonfans alike. . . it's also for fans of business books, and fans of spy novels. Excellently written, Disneywar is exciting from start to finish. I wonder, as some of the other reviewers, why Michael Eisner gave James B. Stewart such access. It's true he's not painted in the most flattering light. However, it's also true-- I think-- that Eisner IS an empathetic character. Ironically, although he comes off a bit megalomaniacal, he also truly believed his way was the best way for this company. Stewart did his homework. He shares more than enough background so that every event we read has a clear context. Not a book about Walt, we learn more about him as well as the other executives that brought Disney to where it is today. Stewart's book is really a masterpiece and, although many companies' inner workings would be fascinating to read about, the fact that this is the Walt Disney company we're reading about makes it just that much more exciting. This is a great book and, with its weighty size, would also make a great gift for any Disney or business fan.Read full review
This a fantastic tale of how Eisner saved Disney but then became a micromanager and turned the company upside down to leaving the problems that the Disneyland Resort is having by not following Walt Disney's DREAM on how the parks are to be run and the company. With some of those he brought into the company that were operating the Disneyland Resort Parks made them nothing more than a LARGE MALL with attractions as a side point of the visit. With pushing products and sales is the norm for Disney now. This is so sad. No wonder Roy O. Disney fought hard to get some of the changes but not enough. Great Book.
awsome insight into the what to do, and not to do, in the competitive world in which we live. this book shows the issues that can dirve a thriving company into civil war that most will not survive.
It was informative and gave a fun and exciting view of one of the most storied companies in the world!
I have been interested in Disney information and wanted to learn more. I heard the reviews on the book were stellar and decided to purchase.
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