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About this item
Seller assumes all responsibility for this listing.
eBay item number:225987711382
Item specifics
- Condition
- Very Good
- Seller Notes
- “Very good condition see pictures attached has dvd”
- ISBN
- 9781422143568
- Book Title
- Winning the Story Wars : Why Those Who Tell (And Live) the Best Stories Will Rule the Future
- Publisher
- Harvard Business Review Press
- Item Length
- 9.2 in
- Publication Year
- 2012
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Computers, Performing Arts, Business & Economics
- Topic
- Marketing / General, Consumer Behavior, Web / Social Media, Storytelling
- Item Weight
- 20.5 Oz
- Item Width
- 6.1 in
- Number of Pages
- 288 Pages
About this product
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1422143562
ISBN-13
9781422143568
eBay Product ID (ePID)
109003854
Product Key Features
Book Title
Winning the Story Wars : Why Those Who Tell (And Live) the Best Stories Will Rule the Future
Number of Pages
288 Pages
Language
English
Publication Year
2012
Topic
Marketing / General, Consumer Behavior, Web / Social Media, Storytelling
Illustrator
Yes
Genre
Computers, Performing Arts, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
20.5 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2011-053284
Reviews
Sachs is full of ideas and strategies to help readers give their brands the rare, compelling story that will raise their message above the melee of advertising noise… the ideas are powerful and solid, and will make inspiring reading for marketing professionals looking to set their stories apart." — Publishers Weekly, Sachs is full of ideas and strategies to help readers give their brands the rare, compelling story that will raise their message above the melee of advertising noise the ideas are powerful and solid, and will make inspiring reading for marketing professionals looking to set their stories apart." — Publishers Weekly Jonah Sachs knows stories. He's responsible for some of the most popular and respected viral messages of all time: The Story of Stuff , The Meatrix , Grocery Store Wars , and others. This book is a storytelling call to arms, an appeal to tell the stories that matter. So read Winning the Story Wars —and join the fray." — Dan Heath, coauthor, Switch and Made to Stick History is written by the winners. And as Jonah Sachs makes abundantly clear, it is now being written by the marketers, the new mythmakers of our time. Whatever your product or your cause, if you want it to succeed, read this wise and enlightening book."— Nick Coe, CEO, Bath & Body Works; former President, Land's End Winning the Story Wars will convince you that storytelling is the most powerful way to move people to action. And it will teach you to use that power to orient our world to a more positive future. If you're ready to be a great storyteller, read this book." — Kumi Naidoo, Executive Director, Greenpeace International Great leaders transform the world through stories that inspire hope, stability, trust, compassion, and authenticity. This important and thought-provoking book shows that leadership in marketing will require the living and telling of such stories as well." — Deepak Chopra, founder, The Chopra Foundation We know about who we are both individually and as a society through stories. In this brilliant book, Jonah Sachs tells us how we lost our storytelling capacity and how we must regain it, constructing our own myths and living the truth of the stories we tell." — Bill Bradley, former US Senat∨ Managing Director, Allen & Company In the current maelstrom of media babble and corporate deceit, Jonah Sachs makes sense where none appears to exist. Winning the Story Wars explains why we respond to lies—whether in political or product ads, campaigns or speeches—and how truth ultimately trumps all. This remarkable book delivers on that rare promise of changing how you see the world." — Paul Hawken, author, The Ecology of Commerce and Blessed Unrest, "Story Wars" is a thorough guide for the novice or even practiced storytellers in all of us. Sachs offers story structures, ways of thinking about characters and messages. He pulls artfully from recent brand successes from companies including Nike and Apple. And he tells a few good stories along the way." -- Forbes "Sachs is full of ideas and strategies to help readers give their brands the rare, compelling story that will raise their message above the melee of advertising noise... the ideas are powerful and solid, and will make inspiring reading for marketing professionals looking to set their stories apart." -- Publishers Weekly "His investigation also unveiled a process to help others create winning stories that he shares with great depth and charm in this book." -- 800 CEO READ ADVANCE PRAISE "Jonah Sachs knows stories. He's responsible for some of the most popular and respected viral messages of all time: The Story of Stuff , The Meatrix , Grocery Store Wars , and others. This book is a storytelling call to arms, an appeal to tell the stories that matter. So read Winning the Story Wars --and join the fray." -- Dan Heath, coauthor, Switch and Made to Stick "History is written by the winners. And as Jonah Sachs makes abundantly clear, it is now being written by the marketers, the new mythmakers of our time. Whatever your product or your cause, if you want it to succeed, read this wise and enlightening book."-- Nick Coe, CEO, Bath & Body Wks&Works; former President, Land's End " Winning the Story Wars will convince you that storytelling is the most powerful way to move people to action. And it will teach you to use that power to orient our world to a more positive future. If you're ready to be a great storyteller, read this book." -- Kumi Naidoo, Executive Director, Greenpeace International "Great leaders transform the world through stories that inspire hope, stability, trust, compassion, and authenticity. This important and thought-provoking book shows that leadership in marketing will require the living and telling of such stories as well." -- Deepak Chopra, founder, The Chopra Foundation "We know about who we are both individually and as a society through stories. In this brilliant book, Jonah Sachs tells us how we lost our storytelling capacity and how we must regain it, constructing our own myths and living the truth of the stories we tell." -- Bill Bradley, former US Senat∨ Managing Director, Allen & Company "In the current maelstrom of media babble and corporate deceit, Jonah Sachs makes sense where none appears to exist. Winning the Story Wars explains why we respond to lies--whether in political or product ads, campaigns or speeches--and how truth ultimately trumps all. This remarkable book delivers on that rare promise of changing how you see the world." -- Paul Hawken, author, The Ecology of Commerce and Blessed Unrest
Dewey Edition
23
Dewey Decimal
658.8/02
Synopsis
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: - Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray - Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual - Memorable stories based on timeless themes build legions of eager evangelists - Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world - Brands like Old Spice, The Story of Stuff , Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn't come just from telling great stories, but from learning to live them., Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: * Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray * Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual * Memorable stories based on timeless themes build legions of eager evangelists * Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world * Brands like Old Spice, The Story of Stuff , Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn't come just from telling great stories, but from learning to live them., Does your brand tell a story? In Winning the Story Wars , globally recognized storyteller, designer and entrepreneur Jonah Sachs argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. Above that, they may become humanity's greatest hope for the future. Sachs systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize. This book will speak to the message-makers in any type of company or organization.
LC Classification Number
HF5415.S223 2012
Item description from the seller
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- j***0 (142)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat quality item. The condition matched the description by the seller. Pricing for shipping and item itself was a great value. Packaging was strong and ideal for transport. Happy with the experience with the seller. Satisfied with the appearance of the item. Would consider buying from them again in the future. Overall, good experience!
- d***n (675)- Feedback left by buyer.Past monthVerified purchaseGreat EBay Seller Item as Described Would Buy from again Packaged Well with Fast Shipping Good Communication Highly Recommended A+++++++++
- p***p (2806)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller put forth a great deal. Shipping was fast, priority USPS, in a sturdy box. Item arrived in perfect condition. Item description was a little off, but the seller had great communication.Danner Desert Acadia Hot Weather Steel Toe Army Combat Work Boots Men’s 8 EE (#326624953629)
Product ratings and reviews
Most relevant reviews
- Apr 03, 2017
Thanks and best wishes
Verified purchase: YesCondition: Pre-OwnedSold by: goodwill_grand_rapids
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