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Seducing the French: The Dilemma of Americanizatio
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Item specifics
- Condition
- ISBN
- 9780520206984
- Book Title
- Seducing the French : the Dilemma of Americanization
- Publisher
- University of California Press
- Item Length
- 9 in
- Publication Year
- 1997
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.8 in
- Genre
- Political Science, History
- Topic
- Europe / France, International Relations / General, Europe / General
- Item Weight
- 16 Oz
- Item Width
- 6 in
- Number of Pages
- 293 Pages
About this product
Product Identifiers
Publisher
University of California Press
ISBN-10
0520206983
ISBN-13
9780520206984
eBay Product ID (ePID)
221228
Product Key Features
Book Title
Seducing the French : the Dilemma of Americanization
Number of Pages
293 Pages
Language
English
Topic
Europe / France, International Relations / General, Europe / General
Publication Year
1997
Illustrator
Yes
Genre
Political Science, History
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
16 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Dewey Edition
21
Dewey Decimal
944
Table Of Content
PREFACE 1 Anti-Americanism and National Identity 2 The New American Hegemony The French and the Cold War 3 Yankee Go Home The Left, Coca-Cola, and the Cold War 4 The Missionaries of the Marshall Plan 5 The American Temptation The Coming of Consumer Society 6 The Gaullist Exorcism Anti Americanism Encore 7 The American ChallengeDollars and Multinationals 8 Detente Debating America in the 1960s 9 Vive 1''Amerique An Epilogue from 1970 to Euro Disneyland 10 Reflections The French Face Americanization NOTES SELECT BIBLIOGRAPHY INDEX
Synopsis
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French--and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant., When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and Frenchcivilisationseemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French--and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant., When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French-and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant.
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