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Marketing Research with SPSS - Hardcover By McDaniel Jr., Carl - GOOD - Picture 1 of 1

Marketing Research with SPSS by Roger Gates and Carl McDaniel (2006, CD-ROM / Hardcover, Revised edition)

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About this product

Product Information

'Marketing Research' presents its subject through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471755281
ISBN-13
9780471755289
eBay Product ID (ePID)
48424329

Product Key Features

Author
Carl Mcdaniel, Roger Gates
Publication Name
Marketing Research with SPSS
Format
Hardcover
Language
English
Features
Revised
Publication Year
2006
Type
Textbook
Number of Pages
720 Pages

Dimensions

Item Length
10.3in
Item Height
1.2in
Item Width
8.1in
Item Weight
0 Oz

Additional Product Features

Lc Classification Number
Hf5415.2.M382 2007
Edition Description
Revised Edition
Edition Number
7
Table of Content
PrefaceChapter 1: The Role of Marketing Research in Management Decision MakingChapter 2: The Marketing Research Industry and Research EthicsChapter 3: Problem Definition, Exploratory Research, and the Research ProcessChapter 4: Secondary Data and DatabasesChapter 5: Qualitative ResearchChapter 6: Survey Research: The Profound Impact of the InternetChapter 7: Primary Data Collection: ObservationChapter 8: Primary Data Collection: ExperimentationChapter 9: The Concept of MeasurementChapter 10: Using Measurement Scales to Build Marketing EffectivenessChapter 11: Questionnaire DesignChapter 12: Basic Sampling IssuesChapter 13: Sample Size DeterminationChapter 14: Data Processing and Fundamental DataChapter 15: Statistical Testing of Differences andChapter 16: Bivariate Correlation and RegressionChapter 17: Multivariate Data AnalysisChapter 18: Communicating the Research Results & Managing Marketing ResearchAppendix 1: Comprehensive Cases A: Biff Targets an Online Dating Service for College Students B: Freddy Favors Fast Food and Convenience for College Students C: Superior Online Student Travel - A Cut Above D: Rockingham National Bank Visa Card SurveyAppendix 2: Considerations in Creating a Marketing PlanAppendix 3: Statistical TablesEndnotesGlossaryIndex
Copyright Date
2007
Topic
Mathematical & Statistical Software, Marketing / Research
Lccn
2007-617725
Dewey Decimal
658.8302854678
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics

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item 1 Marketing Research with SPSS - Hardcover By McDaniel Jr., Carl - GOOD
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item 2 Marketing Research with SPSS by McDaniel, Carl; Gates, Roger
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item 3 Marketing Research with SPSS, Gates, Roger
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item 4 Marketing Research by Roger Gates and Carl, Jr. McDaniel Seventh Edition
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item 5 WITH SPSS (Marketing Research) by Gates, Roger Mixed media product Book The Fast
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item 6 Marketing Research by Roger Gates and Carl, Jr. McDaniel Seventh Edition
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4 out of 5 stars
by rWIqXZIvQMe@Del...May 07, 2008
Marketing Research book
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