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Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism by Robert W Gehl (Paperback, 2014)

About this product

About this product

Product Information

Robert Gehl's timely critique, Reverse Engineering Social Media, rigorously analyzes the ideas of social media and software engineers, using these ideas to find contradictions and fissures beneath the surfaces of glossy sites such as Facebook, Google, and Twitter. Gehl adeptly uses a mix of software studies, science and technology studies, and political economy to reveal the histories and contexts of these social media sites. Looking backward at divisions of labor and the process of user labor, he provides case studies that illustrate how binary Like consumer choices hide surveillance systems that rely on users to build content for site owners who make money selling user data, and that promote a culture of anxiety and immediacy over depth. Reverse Engineering Social Media also presents ways out of this paradox, illustrating how activists, academics, and users change social media for the better by building alternatives to the dominant social media sites.

Product Identifiers

Publisher
Temple University Press,U.S.
ISBN-13
9781439910351
eBay Product ID (ePID)
209582447

Product Key Features

Author
Robert W Gehl
Publication Name
Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism
Format
Paperback
Language
English
Subject
Engineering & Technology, Computer Science
Publication Year
2014
Type
Textbook
Number of Pages
236 Pages

Dimensions

Item Height
210mm
Item Width
140mm

Additional Product Features

Title_Author
Robert W Gehl
Country/Region of Manufacture
United States

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