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Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller (2017, Hardcover)
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ISBN: 0718033329. Author: Miller, Donald. Condition: New.
- Buy It NowBuilding a StoryBrand: Clarify Your Message - 0718033329, Miller, hardcover, new
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About this product
Product Identifiers
PublisherHarperCollins Leadership
ISBN-100718033329
ISBN-139780718033323
eBay Product ID (ePID)235401241
Product Key Features
Book TitleBuilding a Story Brand : Clarify Your Message So Customers Will Listen
Number of Pages240 Pages
LanguageEnglish
TopicMarketing / General, Consumer Behavior, General
Publication Year2017
IllustratorYes
GenreBusiness & Economics
AuthorDonald Miller
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight11.6 Oz
Item Length8.7 in
Item Width5.8 in
Additional Product Features
Intended AudienceTrade
LCCN2017-937432
Dewey Edition23
Number of Volumes1 vol.
Dewey Decimal658.8/02
SynopsisNew York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. X, More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand , Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers., More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers., New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
LC Classification NumberHF5415.1255.M5473
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Ratings and Reviews
Most relevant reviews
- Feb 16, 2021
My go-to guide for business!
This is a quick-read book filled with a great outline for successfully marketing a business, product, etc. It is my go-to when I am creating new advertising for my businesses. It's a great book and I'm glad the author shared his knowledge!Verified purchase: YesCondition: New
- Nov 13, 2020
Helpful, practical books to get RESULTS
This is my SECOND copy! So yes, this is a fabulous book. How many books have you bought then read the first few pages or the first few chapters and said, "Oh, okay, that's helpful" and then you just stopped. You won't do that with this book. I would tell myself, "Oh, I'll just read this chapter before I go to my meeting." And then, I would find myself saying, "I'll just peek at the next chapter" and then I had to force myself to put it down. This book gives practical advice that you can implement tomorrow morning at 8 AM. (No, the book isn't magic. You have to do the work he outlines!) More importantly, after I've implemented what he outlines (in simple, ordinary user-friendly terms) I've gotten better results. I read business books all the time. This is among the best I've ever read. Miller is a genius who conveys his instruction in a simple easy-to-follow manner.Verified purchase: YesCondition: Pre-owned
- Jan 05, 2021
I've seen the author several times
He's a compelling speaker. He's an experienced writer as well. The book is great for people who sell themselves as well as a service.Verified purchase: YesCondition: New
- Dec 08, 2020
Building A Story Brand Review
This book was recommended to me. My application is a limited focus. However, I can see how someone seeking customers would benefit greatly. It is easy to understand and apply.Verified purchase: YesCondition: New
- Aug 25, 2020
Thoughtful and Practical
Great ideas, set out in a very readable format with practical solutionsVerified purchase: YesCondition: Pre-owned
- Jun 04, 2024
Nice Book - Great Author - Interesting way to think about marketing
Nice Book - Great Author - Interesting way to think about marketingVerified purchase: YesCondition: Pre-owned
- Nov 16, 2021
Needed my own copy for markups!!
I read this book first via my local library. I loved it so much and wanted to take notes/highlight things so I knew I needed my own copy.Verified purchase: YesCondition: Pre-owned
- Nov 28, 2018
Great book. Everyone in business should read this book,
This book was excellent on so many levels. They definitely delivered as promised.Verified purchase: YesCondition: Pre-owned
- Dec 08, 2020
Great Book with a great message
Great book on how to get started branding your businessVerified purchase: YesCondition: New
- Jan 25, 2021
Very useful branding exercise
This is a very informative book and shapes the branding exercise my company is doing!Verified purchase: YesCondition: Pre-owned
