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Foundations of Marketing
US $17.13
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“**VERY GOOD*** Contains one or two pages of minor writing or highlights, and Underlines. Legible and ”... Read moreabout condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowFoundations of Marketing
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Located in: Parker, Colorado, United States
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eBay item number:205182202062
Item specifics
- Condition
- Very Good
- Seller Notes
- ISBN
- 9781305405769
- Subject Area
- Business & Economics
- Publication Name
- Foundations of Marketing
- Publisher
- Cengage South-Western
- Item Length
- 0.9 in
- Subject
- Marketing / General, General
- Publication Year
- 2016
- Series
- Mindtap Course List Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 10.8 in
- Features
- Revised
- Item Weight
- 40.8 Oz
- Item Width
- 8.5 in
- Number of Pages
- 544 Pages
About this product
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
1305405765
ISBN-13
9781305405769
eBay Product ID (ePID)
219671102
Product Key Features
Number of Pages
544 Pages
Language
English
Publication Name
Foundations of Marketing
Subject
Marketing / General, General
Publication Year
2016
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback
Dimensions
Item Height
10.8 in
Item Weight
40.8 Oz
Item Length
0.9 in
Item Width
8.5 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
LCCN
2015-944168
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8
Edition Description
Revised edition
Table Of Content
PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.1. Customer-Driven Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.PART II: MARKETING RESEARCH AND TARGET MARKETS.4. Marketing Research and Information Systems.5. Target Market Segmentation and Evaluation.PART III: CUSTOMER BEHAVIOR AND E-MARKETING.6. Consumer Buying Behavior.7. Business Markets and Buying Behavior.8. Reaching Global Markets.9. Digital Marketing and Social Networking.PART IV: PRODUCT AND PRICE DECISIONS.10. Product, Branding, and Packing Concepts.11. Developing and Managing Goods and Services12. Pricing Concepts and Management.13. Marketing Channels and Supply-Chain Management.14. Retailing, Direct Marketing, and Wholesaling.PART V: PROMOTION DECISIONS.15. Integrated Marketing Communications.16. Advertising and Public Relations.17. Personal Selling and Sales Promotion.Online Appendices.Financial Analysis in Marketing.Sample Marketing Plan.Careers in Marketing.
Synopsis
Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.
LC Classification Number
HF5415.P6584 2017
Item description from the seller
Seller feedback (212)
- t***h (174)- Feedback left by buyer.Past monthVerified purchaseWell packaged, quickly shipped, exactly as described. Thank you very much. Would gladly buy from this seller again!
- y***_ (356)- Feedback left by buyer.Past 6 monthsVerified purchaseBook exactly as described--received timely. Very pleased with seller!
- 9***9 (2)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item did not arrive on time. I asked 5 times for a tracking number and the sellers were absolutely useless. I purchase used books all the time, and this seller is the worst. I get better results from overseas sellers and anyone else. I WILL NEVER USE THEM AGAIN! I will tell my friends and colleagues to avoid this seller.
Product ratings and reviews
Most relevant reviews
- Jul 11, 2018
Visually pleasant textbook layout.
Verified purchase: YesCondition: Pre-OwnedSold by: kidneypckc
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