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Corporate Communication: Strategic Adaptation for Global Practice by Goodman, M
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A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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Item specifics
- Condition
- Book Title
- Corporate Communication: Strategic Adaptation for Global Practice
- ISBN
- 9781433106217
- Subject Area
- Political Science, Technology & Engineering, Business & Economics
- Publication Name
- Corporate Communication : Strategic Adaptation for Global Practice
- Publisher
- Lang A&G International Academic Publishers, Peter
- Item Length
- 9.1 in
- Subject
- Intergovernmental Organizations, Economic History, Public Relations, Education, Management, Telecommunications
- Publication Year
- 2010
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Features
- New Edition
- Item Weight
- 18 Oz
- Item Width
- 6.3 in
- Number of Pages
- 260 Pages
About this product
Product Identifiers
Publisher
Lang A&G International Academic Publishers, Peter
ISBN-10
1433106213
ISBN-13
9781433106217
eBay Product ID (ePID)
109145335
Product Key Features
Number of Pages
260 Pages
Publication Name
Corporate Communication : Strategic Adaptation for Global Practice
Language
English
Subject
Intergovernmental Organizations, Economic History, Public Relations, Education, Management, Telecommunications
Publication Year
2010
Features
New Edition
Type
Textbook
Subject Area
Political Science, Technology & Engineering, Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
18 Oz
Item Length
9.1 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2010-008209
Dewey Edition
22
Reviews
«Goodman and Hirsch_s book is essential reading for corporate communications executives. Insightful and practical, it will help them become better counselors to their CEOs, better partners with their C-suite colleagues, and better leaders of their own organizations.» (Dick Martin, Executive Vice President, AT&T (retired); Author, _Secrets of the Marketing Masters_) «In situating corporate communication issues and practices within the context of globalization, rapid technological change, and the networked organization, Goodman and Hirsch offer readers a compelling and necessary discussion of the forces influencing corporate communication, and they utilize a host of contemporary examples to do so. This book is a must read for researchers and practitioners interested in business, corporate communication, corporate social responsibility (CSR), and environment society governance (ESG) on the global stage. Goodman and Hirsch encourage us all to think carefully about what effective corporate communication should look like in the 21st century.» (Stacey L. Connaughton, Associate Professor, Department of Communication, Purdue University) «In today_s global environment, there is no function within a major corporation more important than what is commonly called corporate communication. This new book, _Corporate Communication: Strategic Adaptation for Global Practice_, written by Goodman and Hirsch, supports that conclusion with comprehensive and convincing evidence. Large companies cannot succeed today without successfully managing relationships with their key constituencies in the context of what is desired by those constituencies. Previously, only the CEO him or herself has been in a position to view all of those audiences with a balanced view of what is ethical and correct behavior. The fully developed corporate communication function of today has evolved to work side by side with the CEO and Boards of Directors. The function not only influences what and how a company speaks, but also how it acts. The Goodman/Hirsch book makes that case more strongly than any text written in the past. It should be must reading for not only the professional communicator but for all CEOs and Boards of Directors to see the unique and priceless value the corporate communication function can bring to the corporate table today.» (James E. Murphy, Retired Chief Marketing and Communications Officer of Accenture; Chairman & CEO of Murphy & Co.) «Goodman and Hirsch capture not only the theory and organization of corporate communication, but its true heart and soul, even as they show you how to ground this practice in a wholly changed and changing world.» (Raymond C. Jordan, Corporate Vice President Public Affairs & Corporate Communications, Johnson & Johnson), «Goodman and Hirsch's book is essential reading for corporate communications executives. Insightful and practical, it will help them become better counselors to their CEOs, better partners with their C-suite colleagues, and better leaders of their own organizations.» (Dick Martin, Executive Vice President, AT&T (retired); Author, 'Secrets of the Marketing Masters') «In situating corporate communication issues and practices within the context of globalization, rapid technological change, and the networked organization, Goodman and Hirsch offer readers a compelling and necessary discussion of the forces influencing corporate communication, and they utilize a host of contemporary examples to do so. This book is a must read for researchers and practitioners interested in business, corporate communication, corporate social responsibility (CSR), and environment society governance (ESG) on the global stage. Goodman and Hirsch encourage us all to think carefully about what effective corporate communication should look like in the 21st century.» (Stacey L. Connaughton, Associate Professor, Department of Communication, Purdue University) «In today's global environment, there is no function within a major corporation more important than what is commonly called corporate communication. This new book, 'Corporate Communication: Strategic Adaptation for Global Practice', written by Goodman and Hirsch, supports that conclusion with comprehensive and convincing evidence. Large companies cannot succeed today without successfully managing relationships with their key constituencies in the context of what is desired by those constituencies. Previously, only the CEO him or herself has been in a position to view all of those audiences with a balanced view of what is ethical and correct behavior. The fully developed corporate communication function of today has evolved to work side by side with the CEO and Boards of Directors. The function not only influences what and how a company speaks, but also how it acts. The Goodman/Hirsch book makes that case more strongly than any text written in the past. It should be must reading for not only the professional communicator but for all CEOs and Boards of Directors to see the unique and priceless value the corporate communication function can bring to the corporate table today.» (James E. Murphy, Retired Chief Marketing and Communications Officer of Accenture; Chairman & CEO of Murphy & Co.) «Goodman and Hirsch capture not only the theory and organization of corporate communication, but its true heart and soul, even as they show you how to ground this practice in a wholly changed and changing world.» (Raymond C. Jordan, Corporate Vice President Public Affairs & Corporate Communications, Johnson & Johnson), Goodman and Hirsch's book is essential reading for corporate communications executives. Insightful and practical, it will help them become better counselors to their CEOs, better partners with their C-suite colleagues, and better leaders of their own organizations. (Dick Martin, Executive Vice President, AT&T (retired); Author, 'Secrets of the Marketing Masters') In situating corporate communication issues and practices within the context of globalization, rapid technological change, and the networked organization, Goodman and Hirsch offer readers a compelling and necessary discussion of the forces influencing corporate communication, and they utilize a host of contemporary examples to do so. This book is a must read for researchers and practitioners interested in business, corporate communication, corporate social responsibility (CSR), and environment society governance (ESG) on the global stage. Goodman and Hirsch encourage us all to think carefully about what effective corporate communication should look like in the 21st century. (Stacey L. Connaughton, Associate Professor, Department of Communication, Purdue University) In today's global environment, there is no function within a major corporation more important than what is commonly called corporate communication. This new book, 'Corporate Communication: Strategic Adaptation for Global Practice', written by Goodman and Hirsch, supports that conclusion with comprehensive and convincing evidence. Large companies cannot succeed today without successfully managing relationships with their key constituencies in the context of what is desired by those constituencies. Previously, only the CEO him or herself has been in a position to view all of those audiences with a balanced view of what is ethical and correct behavior. The fully developed corporate communication function of today has evolved to work side by side with the CEO and Boards of Directors. The function not only influences what and how a company speaks, but also how it acts. The Goodman/Hirsch book makes that case more strongly than any text written in the past. It should be must reading for not only the professional communicator but for all CEOs and Boards of Directors to see the unique and priceless value the corporate communication function can bring to the corporate table today. (James E. Murphy, Retired Chief Marketing and Communications Officer of Accenture; Chairman & CEO of Murphy & Co.) Goodman and Hirsch capture not only the theory and organization of corporate communication, but its true heart and soul, even as they show you how to ground this practice in a wholly changed and changing world. (Raymond C. Jordan, Corporate Vice President Public Affairs & Corporate Communications, Johnson & Johnson)
Number of Volumes
0 vols.
Dewey Decimal
658.4/5
Edition Description
New Edition
Synopsis
The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.
LC Classification Number
HD30.3.G655 2010
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- s***n (408)- Feedback left by buyer.Past 6 monthsVerified purchaseJust as described, book was like new. Item shipped in a box, great!, however, the box was much bigger than the book with nothing to hold the book inside so it got banged around inside the box during shipping. Used boxes that fit better or packaging material.
- n***4 (76)- Feedback left by buyer.Past 6 monthsVerified purchaseAmazing seller! One Planet Books provided me with the very best value on this new, high-quality book! It's a rare find at this quality & value -- PLUS, super fast shipping! I'm totally amazed that exceptional sellers like One Planet Books still exist who truly care about the customer. Even the box that the book was packaged in was sturdy & made just for books! My book arrived in perfectly new condition & appearance, fast delivery, all-in-all the best experience I could ever hope for! THANK YOU!Troubled Memories: Iconic Mexican Women and the Traps of Representation (Gender (#196555213893)
- s***s (1563)- Feedback left by buyer.Past 6 monthsVerified purchaseBook is as listed with the exception of penciled underlining and penciled writing in the margins throughout the book. I appreciate the packaging of the paperback book in a cardboard mailer box and it arrived undamaged. Fast shipping. ANew Studies in the History of American Slavery by (#196964998663)
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Seller feedback (44,235)
- s***n (408)- Feedback left by buyer.Past 6 monthsVerified purchaseJust as described, book was like new. Item shipped in a box, great!, however, the box was much bigger than the book with nothing to hold the book inside so it got banged around inside the box during shipping. Used boxes that fit better or packaging material.
- n***4 (76)- Feedback left by buyer.Past 6 monthsVerified purchaseAmazing seller! One Planet Books provided me with the very best value on this new, high-quality book! It's a rare find at this quality & value -- PLUS, super fast shipping! I'm totally amazed that exceptional sellers like One Planet Books still exist who truly care about the customer. Even the box that the book was packaged in was sturdy & made just for books! My book arrived in perfectly new condition & appearance, fast delivery, all-in-all the best experience I could ever hope for! THANK YOU!Troubled Memories: Iconic Mexican Women and the Traps of Representation (Gender (#196555213893)
- s***s (1563)- Feedback left by buyer.Past 6 monthsVerified purchaseBook is as listed with the exception of penciled underlining and penciled writing in the margins throughout the book. I appreciate the packaging of the paperback book in a cardboard mailer box and it arrived undamaged. Fast shipping. ANew Studies in the History of American Slavery by (#196964998663)