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AdWords For Dummies - Howie Jacobson, GOOD+.

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Last updated on Sep 24, 2024 15:04:03 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Series
COMPUTER SCIENCE
Custom Bundle
No
Educational Level
Adult & Further Education
Personalized
No
Level
Advanced
Features
SOFTCOVER
Country/Region of Manufacture
United States
ISBN
9780470152522
Subject Area
Computers, Business & Economics
Publication Name
Adwords for Dummies
Publisher
Wiley & Sons, Incorporated, John
Item Length
9.5 in
Subject
Internet / General, E-Commerce / Internet Marketing
Publication Year
2007
Type
Textbook
Format
Perfect
Language
English
Item Height
0.8 in
Author
Howie Jacobson
Item Weight
21.7 Oz
Item Width
7.8 in
Number of Pages
408 Pages

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470152524
ISBN-13
9780470152522
eBay Product ID (ePID)
60292051

Product Key Features

Number of Pages
408 Pages
Publication Name
Adwords for Dummies
Language
English
Subject
Internet / General, E-Commerce / Internet Marketing
Publication Year
2007
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Howie Jacobson
Format
Perfect

Dimensions

Item Height
0.8 in
Item Weight
21.7 Oz
Item Length
9.5 in
Item Width
7.8 in

Additional Product Features

Intended Audience
Trade
Illustrated
Yes
Table Of Content
Introduction.Part I: Becoming a Google Advertiser.Chapter 1: Profiting from the Pay-Per-Click Revolution.Chapter 2: Setting Up Your Starter Edition Account.Chapter 3: Setting Up Your Standard Edition Account.Part II: Launching Your AdWords Campaign.Chapter 4: Discovering Your Online Market.Chapter 5: Choosing the Right Keywords.Chapter 6: Writing Magnetic Ads.Part III: Managing Your AdWords Campaigns.Chapter 7: Deciding Where and When to Show Your Ads.Chapter 8: Improving Your Campaigns through Keyword Management.Chapter 9: Getting It Done with AdWords Tools.Part IV: Converting Clicks to Clink.Chapter 10: Giving Your Customer a Soft Landing on Your Web Site.Chapter 11: Following Up with Your Prospects .Chapter 12: Building a "Climb the Ladder" Web Site.Part V: Testing Your Strategies and Tracking Your Results.Chapter 13: How You Can't Help Becoming an Advertising Genius.Chapter 14: Slashing Your Costs with Conversion Tracking.Chapter 15: Making More Sales with Google Analytics.Part VI: The Part of Tens.Chapter 16: The Ten Most Serious AdWords Beginner's Mistakes.Chapter 17: Ten AdWords Case Studies.Index.
Synopsis
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software, AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
LC Classification Number
HF5415.1265

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  • by kV6RuwvMR-e@Deleted
    Apr 10, 2008

    Best Long Term Marketing Tool Available Today.

    A must have guide for deciphering the use and complicated process of google adwords marketing. The book goes into precise details on opening, managing and navigating the adwords business model. It will save a reader countless hours and tons of money that may otherwise be wasted in the "learning curve". Howie provides an easy to read and easy to implement system for having success with google adwords as a business tool. If you can find a copy...get it now.

  • by taxsleuth
    Feb 07, 2010

    Very Good Book!

    Very well and amusingly written "for dummies" book that explained a lot of things about adwords that I had not understood. I highly recommend this book.

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