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Introduction to Social Media Marketing : A Guide for Absolute Beginners by Todd Kelsey (2017, Trade Paperback)
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Introduction to Social Media Marketing : A Guide for Absolute Beginners, Paperback by Kelsey, Todd, ISBN 1484228537, ISBN-13 9781484228531, Brand New, Free shipping in the US Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
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About this product
Product Identifiers
PublisherApress L. P.
ISBN-101484228537
ISBN-139781484228531
eBay Product ID (ePID)237566380
Product Key Features
Number of PagesXii, 152 Pages
Publication NameIntroduction to Social Media Marketing : a Guide for Absolute Beginners
LanguageEnglish
Publication Year2017
SubjectWeb / Social Media, Probability & Statistics / General, E-Commerce / Internet Marketing, Databases / General
TypeTextbook
Subject AreaMathematics, Computers, Business & Economics
AuthorTodd Kelsey
FormatTrade Paperback
Dimensions
Item Weight93.2 Oz
Item Length9.3 in
Item Width6.1 in
Additional Product Features
LCCN2017-945370
Dewey Edition23
Number of Volumes1 vol.
IllustratedYes
Dewey Decimal658.872
Table Of ContentChapter 1: Introduction.- Chapter 2: Skillbox - Content.- Chapter 3: Facebook Pages.- Chapter 4: Facebook Ads.- Chapter 5: Twitter.- Chapter 6: LinkedIn.- Chapter 7: Hootsuite.- Chapter 8: Social Media Monitoring and Analytics.
SynopsisEasily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You'll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference., Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You'll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculatethe real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
LC Classification NumberQA76.9.B45
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