Marketing Management , Kotler, Philip , loose_leaf , Good Condition
US $70.56
Was US $75.87 (7% off)
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Sale ends in: 2d 18h
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Located in: Valrico, Florida, United States
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Estimated between Wed, May 29 and Mon, Jun 3 to 43230
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eBay item number:196367475225
Item specifics
- Condition
- ISBN
- 9780134236933
- Publication Year
- 2015
- Type
- Textbook
- Format
- Ringbound
- Language
- English
- Publication Name
- Marketing Management, Student Value Edition
- Item Height
- 1.3in
- Item Length
- 10.8in
- Publisher
- Pearson Education
- Item Width
- 8.4in
- Item Weight
- 57.6 Oz
- Number of Pages
- 832 Pages
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134236939
ISBN-13
9780134236933
eBay Product ID (ePID)
212063442
Product Key Features
Publication Name
Marketing Management, Student Value Edition
Format
Ringbound
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
832 Pages
Dimensions
Item Length
10.8in
Item Height
1.3in
Item Width
8.4in
Item Weight
57.6 Oz
Additional Product Features
Edition Number
15
Table of Content
Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success
Copyright Date
2016
Topic
Desktop Applications / Suites, Marketing / General
Intended Audience
College Audience
Genre
Computers, Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:196367475225
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Item location:
Valrico, Florida, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Wed, May 29 and Mon, Jun 3 to 43230 |
| US $7.00 | United States | Expedited Shipping (USPS Priority Mail Flat Rate Envelope®) | Estimated between Wed, May 29 and Sat, Jun 1 to 43230 |
| Handling time |
|---|
| Will usually ship within 1 business day of receiving cleared payment. |
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“Amazing Find” I'm thoroughly satisfied with my purchase the. The books arrived exactly as described, in excellent condition, Great price. Communication from the seller was fantastic, clear and timely, making the transaction smooth and reassuring. Shipping was fast, Overall an outstanding purchase experience from a reliable seller. Highly recommended for anyone looking for quality books on eBay. Thank you so much “ UpWard Bound Books”
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Great Service, Communication and Packaging! Fast Shipping! Item as described. Highly Recommended! Thank you! A+
i***a (583)- Feedback left by buyer.
Past 6 months
Verified purchase
A++ seller! Great communication and customer service. Prompt delivery. Item was as described other than a listing error by eBay, not the seller who went above and beyond when it was not necessary or expected, to make up for it. The CD and case were as described and had no issues. I would definitely trust this seller and purchase from him/her again. So appreciative of the customer service. Thank you!
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