Marketing Management , Kotler, Philip , loose_leaf , Good Condition
US $68.59
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
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Located in: Valrico, Florida, United States
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Estimated between Fri, Sep 27 and Mon, Sep 30 to 43230
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eBay item number:196367475225
Item specifics
- Condition
- ISBN
- 9780134236933
- Subject Area
- Computers, Business & Economics
- Publication Name
- Marketing Management, Student Value Edition
- Publisher
- Pearson Education
- Item Length
- 10.8 in
- Subject
- Desktop Applications / Suites, Marketing / General
- Publication Year
- 2015
- Type
- Textbook
- Format
- Ringbound
- Language
- English
- Item Height
- 1.3 in
- Item Weight
- 57.6 Oz
- Item Width
- 8.4 in
- Number of Pages
- 832 Pages
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134236939
ISBN-13
9780134236933
eBay Product ID (ePID)
212063442
Product Key Features
Number of Pages
832 Pages
Language
English
Publication Name
Marketing Management, Student Value Edition
Publication Year
2015
Subject
Desktop Applications / Suites, Marketing / General
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Ringbound
Dimensions
Item Height
1.3 in
Item Weight
57.6 Oz
Item Length
10.8 in
Item Width
8.4 in
Additional Product Features
Edition Number
15
Intended Audience
College Audience
Table Of Content
Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success
Item description from the seller
Seller feedback (9,684)
- i***i (4)- Feedback left by buyer.Past 6 monthsVerified purchaseMy orders came in exactly described, in great condition. The packaging was thought out from any handling issues that might’ve occurred during transit. Communication was transparent, accommodate extra photos of the item when asked. Very professional seller, saved this seller for future business! 10/10
- e***i (79)- Feedback left by buyer.Past monthVerified purchaseProduct received as advertised with regards to the shape it was in. Well packaged and timely shipping. Solid seller. Now that I received the product I believe it was overpriced. Seller worked some on the pricing which I appreciate. Thank you.
- d***o (54)- Feedback left by buyer.Past yearVerified purchase“Amazing Find” I'm thoroughly satisfied with my purchase the. The books arrived exactly as described, in excellent condition, Great price. Communication from the seller was fantastic, clear and timely, making the transaction smooth and reassuring. Shipping was fast, Overall an outstanding purchase experience from a reliable seller. Highly recommended for anyone looking for quality books on eBay. Thank you so much “ UpWard Bound Books”The Faith: Understanding Orthodox Christianity (#195932773692)
Product ratings and reviews
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