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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Located in: Valrico, Florida, United States
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eBay item number:196340156075
Item specifics
- Condition
- ISBN
- 9780385531733
- Book Title
- Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Publisher
- Crown/Archetype
- Item Length
- 9.6 in
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Item Height
- 1 in
- Genre
- Psychology, Business & Economics
- Topic
- Marketing / General, Consumer Behavior, Social Psychology, Advertising & Promotion
- Item Weight
- 18.1 Oz
- Item Width
- 6.4 in
- Number of Pages
- 304 Pages
About this product
Product Information
From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders , left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations: * Intentionally target children at an alarmingly young age * Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. * Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives * Purposely adjust their formulas in order to make their products chemically addictive * And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.
Product Identifiers
Publisher
Crown/Archetype
ISBN-10
0385531737
ISBN-13
9780385531733
eBay Product ID (ePID)
102745024
Product Key Features
Book Title
Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Number of Pages
304 Pages
Language
English
Publication Year
2011
Topic
Marketing / General, Consumer Behavior, Social Psychology, Advertising & Promotion
Genre
Psychology, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
18.1 Oz
Item Length
9.6 in
Item Width
6.4 in
Additional Product Features
Dewey Edition
23
Reviews
"I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Brandwashed is smart, thought-provoking, and laugh out loud funny." -Steven Levitt, Professor of Economics at the University of Chicago and bestselling author of Freakonomics -"If you buy products, you need to read this book. It's really that simple." - Tom Rath, New York Times Bestselling author of StrengthFinder 2.0 and How Full is Your Bucket "If you want to learn to cut through marketers' phoney health and wellness claims and make smarter decisions - about both your body and your money - you need to read this eye-opening book." - Dr Oz, bestselling author of YOU: The Owner's Manual health series. "A crucial bridge between the unconscious mind, the brand that's marketing to you, and the impulse to buy...it's a wake-up call that you can't afford to ignore!" -- Jean Chatzky, bestselling author of Money 911 , Financial Editor NBC Today "I can't think of a better tour guide to take us into the black box that is brand marketing. I'll never look at my favorite brands the same way again!" - Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters. "Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from Priceline.com and "the negotiator." I found his book insightful and informative." -- William Shatner From the Hardcover edition., "If you buy products, you need to read this book. It's really that simple." - Tom Rath, New York Times Bestselling author of StrengthFinder 2.0 and How Full is Your Bucket. "A crucial bridge between the unconscious mind, the brand that's marketing to you, and the impulse to buy...it's a wake-up call that you can't afford to ignore!"-- Jean Chatzky, bestselling author of Money 911, Financial Editor NBC Today. "I can't think of a better tour guide to take us into the black box that is brand marketing. I'll never look at my favorite brands the same way again!" - Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters. "Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from Priceline.com and "the negotiator." I found his book insightful and informative. -- William Shatner. From the Hardcover edition., "I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Brandwashed is smart, thought-provoking, and laugh out loud funny." -Steven Levitt, Professor of Economics at the University of Chicago and bestselling author of Freakonomics -"If you buy products, you need to read this book. It's really that simple." - Tom Rath, New York Times Bestselling author of StrengthFinder 2.0 and How Full is Your Bucket "If you want to learn to cut through marketers' phoney health and wellness claims and make smarter decisions - about both your body and your money - you need to read this eye-opening book." - Dr Oz, bestselling author of YOU: The Owner's Manual health series. "Parents of small children who read this book will cringe (while lunging for the power button on the computer). Savvy marketers will take notes." -Fortune "A fascinating read. ...Given just how marketing-saturated our culture has gotten, Lindstrom's book argues convincingly that no one should view himself or herself as a rational actor. It's worth thinking about the next time you walk out of Best Buy in a daze, having no idea what the heck you just spent $600 on. -The Boston Globe. "I am fascinated and empowered by Martin's work, both as a business woman and as an individual consumer trying to buy smarter! Martin has changed the way I view brands and consumer behaviors. Very enlightening!" -Tyra Banks "A crucial bridge between the unconscious mind, the brand that's marketing to you, and the impulse to buy...it's a wake-up call that you can't afford to ignore!" -- Jean Chatzky, bestselling author of Money 911 , Financial Editor NBC Today "I can't think of a better tour guide to take us into the black box that is brand marketing. I'll never look at my favorite brands the same way again!" - Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters. "Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from Priceline.com and "the negotiator." I found his book insightful and informative." -- William Shatner, "I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Brandwashed is smart, thought-provoking, and laugh out loud funny." -Steven Levitt, Professor of Economics at the University of Chicago and bestselling author of Freakonomics -"If you buy products, you need to read this book. It's really that simple." - Tom Rath, New York Times Bestselling author of StrengthFinder 2.0 and How Full is Your Bucket "If you want to learn to cut through marketers' phoney health and wellness claims and make smarter decisions - about both your body and your money - you need to read this eye-opening book." - Dr Oz, bestselling author of YOU: The Owner's Manual health series. "I am fascinated and empowered by Martin's work, both as a business woman and as an individual consumer trying to buy smarter! Martin has changed the way I view brands and consumer behaviors. Very enlightening!" -Tyra Banks "A crucial bridge between the unconscious mind, the brand that's marketing to you, and the impulse to buy...it's a wake-up call that you can't afford to ignore!" -- Jean Chatzky, bestselling author of Money 911 , Financial Editor NBC Today "I can't think of a better tour guide to take us into the black box that is brand marketing. I'll never look at my favorite brands the same way again!" - Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters. "Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from Priceline.com and "the negotiator." I found his book insightful and informative." -- William Shatner From the Hardcover edition., "A crucial bridge between the unconscious mind, the brand that's marketing to you, and the impulse to buy...it's a wake-up call that you can't afford to ignore!" -- Jean Chatzky, bestselling author of Money 911, Financial Editor NBC Today "I can't think of a better tour guide to take us into the black box that is brand marketing. I'll never look at my favorite brands the same way again!"- Bill Tancer, bestselling author of Click: What Millions do Online and Why it Matters. "Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from Priceline.com and 'the negotiator.' I found his book insightful and informative." -- William Shatner. From the Hardcover edition.
Lccn
2011-023484
Target Audience
Trade
Dewey Decimal
658.8343
Lc Classification Number
Hf5415.32.L557 2011
Copyright Date
2011
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:196340156075
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Item location:
Valrico, Florida, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Thu, Jun 27 and Sat, Jun 29 to 43230 |
| US $7.00 | United States | Expedited Shipping (USPS Priority Mail Flat Rate Envelope®) | Estimated between Tue, Jun 25 and Fri, Jun 28 to 43230 |
| Handling time |
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| Will usually ship within 1 business day of receiving cleared payment. |
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Great Service, Communication and Packaging! Fast Shipping! Item as described. Highly Recommended! Thank you! A+
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A++ seller! Great communication and customer service. Prompt delivery. Item was as described other than a listing error by eBay, not the seller who went above and beyond when it was not necessary or expected, to make up for it. The CD and case were as described and had no issues. I would definitely trust this seller and purchase from him/her again. So appreciative of the customer service. Thank you!
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