The item you selected has ended, but we found something similar.

Picture 1 of 1

Stock photo

CUTTING EDGE MARKETING ANALYTICS: REAL WORLD CASES AND By Rajkumar Venkatesan - Picture 1 of 1

FT Press Analytics Ser.: Cutting Edge Marketing Analytics : Real World Cases and Data Sets for Hands on Learning by Paul Farris, Rajkumar Venkatesan and Ronald Wilcox (2014, Hardcover)

Be the first towrite a review.

ZUBER (241120)
98.1% positive feedback

Price:

$113.95

Free shipping

Estimated delivery Wed, Jun 26 - Mon, Jul 1

Returns:

30 days returns. Seller pays for return shipping.

Condition:

Brand New

CUTTING EDGE MARKETING ANALYTICS: REAL WORLD CASES AND DATA SETS FOR HANDS ON LEARNING (FT PRESS ANALYTICS) By Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox - Hardcover **BRAND NEW**.

About this product

Product Information

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133552527
ISBN-13
9780133552522
eBay Product ID (ePID)
173841930

Product Key Features

Number of Pages
320 Pages
Language
English
Publication Name
Cutting Edge Marketing Analytics : Real World Cases and Data Sets for Hands on Learning
Publication Year
2014
Subject
Software Development & Engineering / General, Marketing / General, Databases / Data Mining
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Rajkumar Venkatesan, Paul Farris, Ronald Wilcox
Series
Ft Press Analytics Ser.
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
24.8 Oz
Item Length
9.2 in
Item Width
7.3 in

Additional Product Features

LCCN
2014-937240
Dewey Edition
23
Reviews
" Cutting-Edge Marketing Analytics presents managers with an excellent roadmap for marketing resource allocation. Based on my experience advising firms, I believe that the material presented in the book strikes the right balance of rigorous analysis and strategic relevance. Case studies presented in the book provide the necessary context for the application of statistical tools and allow managers and MBA students to learn the challenges in implementing analytics." -- V. Kumar , Executive Director, Center for Excellence in Brand and Customer Management, and Director of the Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University "This is exactly the book I have been looking for to teach customer analytics! It will fill an important gap in the market as it teaches practical approaches to gain customer insights based on big data that is increasingly available to organizations." -- Harald J. van Heerde , MSc, Ph.D., Research Professor of Marketing, Massey University, School of Communication, Journalism, and Marketing "Retail's transformation is still in the early innings. The Internet and mobile have combined to create unprecedented insight into consumer behavior and customer preferences unbound by time or space. Mastery of marketing and customer analytics has become 'table stakes' for understanding and pleasing the customer--job one in retail. Practitioners looking for real world applications with a balanced overview of the underlying theory would be well served by reading this book." -- Matt Kaness , Chief Strategy Officer, Urban Outfitters "I strongly recommend Cutting-Edge Marketing Analytics for managers seeking to build an analytics-driven marketing function. In this book, the authors have struck the right balance of analytical sophistication and managerial relevance. The case studies provide a good opportunity for applying the analytics techniques to real problems." -- Nino Ninov , Vice President, Strategic Research and Analysis, Rosetta Stone
Target Audience
Scholarly & Professional
Illustrated
Yes
Dewey Decimal
658.8/02
Lc Classification Number
Hf5415.127.V45 2015
Table of Content
Foreword xiv Introduction 1 Section I: Resource Allocation 5 Chapter 1: A Resource-Allocation Perspective for Marketing Analytics 6 Chapter 2: Dunia Finance LLC 18 Section II: Product Analytics 33 Chapter 3: Cluster Analysis for Segmentation 34 Chapter 4: Segmentation at Sticks Kebob Shop 43 Chapter 5: A Practical Guide to Conjoint Analysis 55 Chapter 6: Portland Trail Blazers 65 Section III: Marketing-Mix Analytics 77 Chapter 7: Multiple Regression in Marketing-Mix Models 78 Chapter 8: Design of Price and Advertising Elasticity Models 90 Chapter 9: SVEDKA Vodka 103 Section IV: Customer Analytics 133 Chapter 10: Customer Lifetime Value 134 Chapter 11: Netflix: The Customer Strikes Back 144 Chapter 12: Retail Relay 153 Chapter 13: Logistic Regression 169 Chapter 14: Retail Relay Revisited 181 Section V: Digital Analytics 183 Chapter 15: Designing Marketing Experiments 184 Chapter 16: Transformation of Marketing at the Ohio Art Company 193 Chapter 17: Paid Search Advertising 211 Chapter 18: Motorcowboy: Getting a Foot in the Door 227 Chapter 19: VinConnect, Inc.: Digital Marketing Strategy 239 Chapter 20: Cardagin: Local Mobile Rewards 261 Section VI: Resource Allocation Revisited 278 Chapter 21: Dunia Finance LLC Revisited 279 Chapter 22: Implementing Marketing Analytics 282 Index 290
Copyright Date
2014

All listings for this product

item 1 Cutting Edge Marketing Analytics : Real World Cases and Data Sets
$29.91
Free shipping
item 2 Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Le
$31.08
Free shipping
item 3 Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Le
$31.11
Free shipping
item 4 Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on
$36.82
Free shipping
item 5 Cutting Edge Marketing Analytics: Real World Cases and Data Sets for @U8
$40.00
item 6 CUTTING EDGE MARKETING ANALYTICS: REAL WORLD CASES AND By Rajkumar Venkatesan
$113.95
Free shipping
item 7 Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on
$194.69
Free shipping

See all 7

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)
4.9 out of 5 stars based on 17 product ratings
$18.05 New
$16.99 Used
Self Heal by Design : The Role of Micro-Organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 22 product ratings
$28.60 New
---- Used
Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)
4.9 out of 5 stars based on 17 product ratings
$15.00 New
---- Used
Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)
5.0 out of 5 stars based on 4 product ratings
$16.80 New
$9.99 Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$15.00 New
$6.99 Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 19 product ratings
$34.89 New
$6.00 Used
Applications of Motivational Interviewing Ser.: Motivational Interviewing : Helping People Change and Grow by Stephen Rollnick and William R. Miller (2023, Hardcover)
4.0 out of 5 stars based on 1 product rating
$24.20 New
$17.89 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Encyclopedia of Counseling 4th Edition
$15.00
Trending at $21.99
National Electrical Code Handbook, 2023 Edition
$62.99
Trending at $64.50
Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR(Hardcover) 5th.
$34.89
Trending at $40.00
The Mountain is You Transforming Self Sabotage Into Self Mastery Brianna Wiest
$9.99
Trending at $11.49
PMBOK A Guide to the Project Management Body of Knowledge 7th edition (Pb) 📋
$17.99
Trending at $19.68
The Pocket Guide to the DSM-5-TR Diagnostic Exam by Abraham M. Nussbaum...
$9.99
Trending at $11.99

Shop by category

Picture 1 of 1

FT Press Analytics Ser.: Cutting Edge Marketing Analytics : Real World Cases and Data Sets for Hands on Learning by Paul Farris, Rajkumar Venkatesan and Ronald Wilcox (2014, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Cutting Edge Marketing Analytics : Real World Cases and Data Sets

item 2 Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Le

item 3 Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Le

item 4 Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on

item 5 Cutting Edge Marketing Analytics: Real World Cases and Data Sets for @U8

item 6 CUTTING EDGE MARKETING ANALYTICS: REAL WORLD CASES AND By Rajkumar Venkatesan

item 7 Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on

Best Selling in Textbooks

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Self Heal by Design : The Role of Micro-Organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Applications of Motivational Interviewing Ser.: Motivational Interviewing : Helping People Change and Grow by Stephen Rollnick and William R. Miller (2023, Hardcover)

Save on Textbooks

Encyclopedia of Counseling 4th Edition

National Electrical Code Handbook, 2023 Edition

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR(Hardcover) 5th.

The Mountain is You Transforming Self Sabotage Into Self Mastery Brianna Wiest

PMBOK A Guide to the Project Management Body of Knowledge 7th edition (Pb) 📋

The Pocket Guide to the DSM-5-TR Diagnostic Exam by Abraham M. Nussbaum...

You may also like

Marketing Hardcover Textbooks

Heritage Press World Hardcover Antiquarian & Collectible Books

World Hardcovers

Marketing Nonfiction Hardcovers Books

Nonfiction Learning to Read Hardcover Books

Fiction Learning to Read Hardcover Books in Spanish