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Marketing Management (13th Edition)

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Marketing Management (13th Edition)
ISBN
9780136009986
Subject Area
Business & Economics
Publication Name
Marketing Management
Item Length
8.8 in
Publisher
Prentice Hall PTR
Subject
Marketing / General
Publication Year
2008
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.3 in
Author
Kevin Keller, Philip Kotler
Item Width
11.2 in
Item Weight
67.2 Oz
Number of Pages
816 Pages

About this product

Product Information

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0136009980
ISBN-13
9780136009986
eBay Product ID (ePID)
63200380

Product Key Features

Author
Kevin Keller, Philip Kotler
Publication Name
Marketing Management
Format
Hardcover
Language
English
Subject
Marketing / General
Publication Year
2008
Type
Textbook
Subject Area
Business & Economics
Number of Pages
816 Pages

Dimensions

Item Length
8.8 in
Item Height
1.3 in
Item Width
11.2 in
Item Weight
67.2 Oz

Additional Product Features

Edition Number
13
LCCN
2008-000337
Lc Classification Number
Hf5415.13.K64 2008
Table of Content
PART 1: UNDERSTANDING MARKETING MANAGEMENT Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing Marketing Strategies and Plans PART 2: CAPTURING MARKETING INSIGHTS Chapter 3: Gathering Information and Scanning the Environment Chapter 4: Conducting Marketing Research and Forecasting Demand PART 3: CONNECTING WITH CUSTOMERS Chapter 5: Creating Customer Value, Satisfaction, and Loyalty Chapter 6: Analyzing Consumer Markets Chapter 7: Analyzing Business Markets Chapter 8: Identifying Market Segments and Targets PART 4: BUILDING STRONG BRANDS Chapter 9: Creating Brand Equity Chapter 10: Crafting the Brand Positioning Chapter 11: Dealing with Competition PART 5: SHAPING THE MARKET OFFERINGS Chapter 12: Setting Product Strategy Chapter 13: Designing and Managing Services Chapter 14: Developing Pricing Strategies and Programs PART 6: DELIVERING VALUE Chapter 15: Designing and Managing Integrated Marketing Channels Chapter 16: Managing Retailing, Wholesaling, and Logistics PART 7: COMMUNICATING VALUE Chapter 17: Designing and Managing Integrated Marketing Communications Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations Chapter 19: Managing Personal Communications: Direct and Interactive Marketing and Personal Selling PART 8: CREATING SUCCESSFUL LONG-TERM GROWTH Chapter 20: Introducing New Market Offerings Chapter 21: Tapping into Global Markets Chapter 22: Managing a Holistic Marketing Organization
Copyright Date
2009
Target Audience
College Audience
Dewey Decimal
658.8
Dewey Edition
23

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4.1
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  • by 07LxsrXzQ-m@Deleted
    Dec 30, 2009

    Missed its target: very wordy, flashcards are better!!!

    If you have trouble sleeping at night, a definite read. If you are in a MBA program that requires this text, you wonder who received the kickbacks! One of the worst textbooks published and I would not even want to be involved in any part of this marketing delirium. I ended up ordering the eBook as well so I could cut through the marketing madness. The authors must be in a state of delusion managing their marketing guidance. I may ask future employees during the interview process if Kotler and Keller made a significant impact on them. If not, they are hired, if so, you fill in the vacancy!! Students beware, seek other resources as you try to follow!! Good Luck

  • by NUpT1amNTPS@Deleted
    May 06, 2009

    Marketing Management Review

    I'm currently using this book for a MBA Marketing Management course. The book provides some great insights for today's marketer. The author provides an introduction on successful U.S. and global companies and its marketing accomplishments. Overall this book has been very helpful in my understanding of today's marketing strategies and practices.

  • by fltaylor2011
    Mar 12, 2012

    I have a better understanding in marketing management.

    This book has truly been a blessing to me for the duration of my GB 530 Marketing Management class. Every week my instructor has us to use this book to help respond to Discussion Questions and real-life situations in the business world of marketing. I am very thankful for all of the information, examples and illustrations of real business marketing stories, and resources that the authors (Keller & Kotler) of this book provided for everyone who purchase or read this book. In JESUS NAME, GOD BLESS!!!

  • by odL_WFm_RRS@Deleted
    Oct 02, 2008

    Recommend to save your wallet!

    Great to save your money! No problem with following the original one. Though I don't recommend this for a neat frenzy, because after using for 3 weeks, some pages are fallen apart (of course, it is easy to fix) and some pages's letters are printed in gray....which should be black. Except those points, it is good!

  • by PV-5GnHtQOq@Deleted
    Nov 09, 2010

    Transaction #: 60516668101 Never Received!!!

    I hate to tell you this, but I never received my textbood! Guess that would make doing a review on the product impossible. Maybe your Customer Satisfaction Team and your Claims Department should get it together. I filed a claim on 11/01/2010 and have yet to hear back from the Claims department. At this point it is doubtful I would ever use your on-line services again. You do not provide a phone number for customer queries. Even though I did contact EBay on October 19th about not receiving my order or a tracking number, no follow up was ever made or offered by eBay. This is horrible customer service. I really hope someone who cares reads this and follows up. All I want now is my $88.89 refund for my unreceived textbook.

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