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The Media Handbook: A Complete Guide to Advertising Media Selection,...
by Katz, Helen | HC | Good
US $23.37
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“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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Seller assumes all responsibility for this listing.
eBay item number:196282035901
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780415873536
- Publication Name
- Media Handbook : a Complete Guide to Advertising Media Selection, Planning, Research, and Buying
- Item Length
- 9.2in
- Publisher
- Routledge
- Publication Year
- 2010
- Series
- Routledge Communication Ser.
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.7in
- Item Width
- 6.3in
- Item Weight
- 16 Oz
- Number of Pages
- 214 Pages
About this product
Product Information
The Media Handbookprovides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how media today are planned, bought, and sold. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including those emerging, such as branded entertainment and viral marketing. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. The Media Handbookincludes: examples to provide a better sense of how media planning and buying work in the real world research studies to give readers additional references for more in-depth information media terms defined when they are introduced, making readers more comfortable in subsequent discussions a selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system. This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners. research studies to give readers additional references for more in-depth information media terms defined when they are introduced, making readers more comfortable in subsequent discussions a selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system. This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners.
Product Identifiers
Publisher
Routledge
ISBN-10
0415873533
ISBN-13
9780415873536
eBay Product ID (ePID)
80538198
Product Key Features
Publication Name
Media Handbook : a Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Format
Hardcover
Language
English
Publication Year
2010
Series
Routledge Communication Ser.
Type
Textbook
Number of Pages
214 Pages
Dimensions
Item Length
9.2in
Item Height
0.7in
Item Width
6.3in
Item Weight
16 Oz
Additional Product Features
Lc Classification Number
Hf5826.5.K38 2010
Edition Description
Guide (Instructor's) ,New Edition,Revised Edition,Handbook (Instructor's)
Edition Number
4
Copyright Date
2010
Target Audience
Scholarly & Professional
Topic
Marketing / General, Communication Studies, Advertising & Promotion
Lccn
2009-043449
Dewey Decimal
659
Dewey Edition
21
Illustrated
Yes
Genre
Business & Economics, Language Arts & Disciplines
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:196282035901
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Item location:
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