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Maximizing Lead Generation: The Complete Guide for B2B Marketers
by Stevens, Ruth P. | PB | Acceptable
US $5.07
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“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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eBay item number:196053502835
Item specifics
- Condition
- Acceptable
- Seller Notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780789741141
- Book Title
- Maximizing Lead Generation: the Complete Guide for B2b Marketers
- Item Length
- 9in
- Publisher
- Pearson Education
- Publication Year
- 2011
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Features
- Revised
- Genre
- Business & Economics
- Topic
- Marketing / Industrial, Customer Relations, E-Commerce / Internet Marketing, Sales & Selling / General, Advertising & Promotion
- Item Width
- 6in
- Item Weight
- 13.3 Oz
- Number of Pages
- 224 Pages
About this product
Product Information
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads Lead generation is "Job One" B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace--from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity-- and company profits. You'll Learn How To: - Develop and refine rules that consistently lead to higher-quality leads - Gain deeper insights into your customers and their buying processes - Build sophisticated, accurate marketing databases - Identify the media most likely to work for you - Execute highly effective campaigns - Drive huge ROI improvements - Use BANT and other qualification criteria - Apply new "nurturing" techniques to convert "duds" into "diamonds" - Track results and quantify the business value of campaigns - Utilize best practices content marketing and marketing automation - Integrate continuous improvement into lead generation - Discover 10 trends that will transform the way you prospect
Product Identifiers
Publisher
Pearson Education
ISBN-10
0789741148
ISBN-13
9780789741141
eBay Product ID (ePID)
102950265
Product Key Features
Book Title
Maximizing Lead Generation: the Complete Guide for B2b Marketers
Format
Trade Paperback
Language
English
Features
Revised
Topic
Marketing / Industrial, Customer Relations, E-Commerce / Internet Marketing, Sales & Selling / General, Advertising & Promotion
Publication Year
2011
Genre
Business & Economics
Number of Pages
224 Pages
Dimensions
Item Length
9in
Item Height
0.7in
Item Width
6in
Item Weight
13.3 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265.S745
Edition Description
Revised Edition
Table of Content
1 The Case for Lead Generation 2 Campaign Planning: You Can't Leave It to Luck 3 The Marketing Database: Not Sexy, But Essential to Success 4 Campaign Development Best Practices 5 Campaign Media Selection 6 Campaign Execution 7 Response Planning and Management 8 Lead Qualification 9 Lead Nurturing 10 Metrics and Tracking 11 The Fast-Evolving Future of Lead Generation Index
Copyright Date
2012
Target Audience
Trade
Lccn
2011-020686
Dewey Decimal
658.8/04
Series
Que Biz-Tech Ser.
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:196053502835
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Item location:
Aurora, Illinois, United States
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