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Mass Media in a Changing World [With DVD-ROM] by Rodman, George - Picture 1 of 1
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Mass Media in a Changing World [With DVD-ROM] by Rodman, George

by Rodman, George | PB | LikeNew
ThriftBooks
  • (3588251)
US $9.75
Condition:
Like New
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eBay item number:195895579853
Last updated on Apr 02, 2024 08:50:45 PDTView all revisionsView all revisions

Item specifics

Condition
Like New
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ...
Binding
Paperback
Weight
2 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780073342993
Publication Year
2007
Type
Textbook
Format
Trade Paperback / Mixed Lot
Language
English
Publication Name
Mass Media in a Changing World
Item Height
0.9in
Author
George Rodman
Item Length
10.9in
Publisher
McGraw-Hill Higher Education
Item Width
8.5in
Item Weight
45 Oz
Number of Pages
576 Pages

About this product

Product Information

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and why those actions cause controversies.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0073342998
ISBN-13
9780073342993
eBay Product ID (ePID)
58650148

Product Key Features

Author
George Rodman
Publication Name
Mass Media in a Changing World
Format
Trade Paperback / Mixed Lot
Language
English
Publication Year
2007
Type
Textbook
Number of Pages
576 Pages

Dimensions

Item Length
10.9in
Item Height
0.9in
Item Width
8.5in
Item Weight
45 Oz

Additional Product Features

Edition Number
2
Table of Content
About the Author Detailed Contents List of Boxes Preface Guided Tour PART 1: OVERVIEW Chapter 1: Introduction: Media in a Changing World Chapter 2: Media Impact: Mass Communication Research and Effects PART 2: THE PRINT INDUSTRIES Chapter 3: Books: The Durable Medium Chapter 4: Newspapers: Where Journalism Begins Chapter 5: Magazines: The First of the Specialized Media PART 3: THE ELECTRONIC INDUSTRIES Chapter 6: Movies: Magic from the Dream Factory Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars Chapter 8: Radio: The Hits Keep Coming Chapter 9: Television: Reflecting and Affecting Society Chapter 10: The Internet: Convergence in a Networked World PART 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic News: Information as Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Index
Copyright Date
2008
Target Audience
College Audience
Topic
Media Studies
Dewey Decimal
302.23
Dewey Edition
22
Illustrated
Yes
Genre
Social Science

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Most relevant reviews

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  • by xbakax
    Feb 03, 2009

    For Mass Media and Society class

    I brought the textbook, Mass Media in a Changing World by George Rodman for my Mass Media and Society class. I like the format of the book, where on the side of the pages, it gives you the bold words and their meanings. It is easy to read and understand. Also in the end of each chapter there is a summary and a list of the bold words that help you know what to focus on. What I dislike about this textbook is that each chapter is really long, about 30 pages or so. If you decide to read it, you'll need to make sure you'll have the time. Overall, it's a good textbook so far.

  • by jtrepanier17
    Mar 02, 2008

    Very helpful and interesting!

    This book has been very helpful for my class that I am currently taking. I have learned a lot already from reading the text.

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